Write a 1,000-words (minimum 4–5 page) informative essay to define a research problem.
Part 1: Situation Analysis — Research Problem Defined It is essential for marketing researchers to develop an ability to design appropriate data collection methods. Follow the theoretical and conceptual methods you learned about in Chapters 6 and 7 in the Essentials of Marketing Research textbook. Using the Random Scenario Generator, select a scenario for your Assessment. The … Read more