Critically Evaluate the Consumer Decision-making Process: Consumer Behaviour Assignment, NUS, Singapore
Aim: The aim of this assessment is to critically evaluate the consumer decision-making process and explore the key factors that influence consumer behaviour and consumption of a product or service. Instructions: 1. Prepare a report. Use credible, peer-reviewed sources of information (textbooks, academic journal articles, newspapers, marketing reports, data from Government bodies), with a minimum … Read more