1.Imagine you were the CEO of a major company. What approach
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1.Imagine you were the CEO of a major company. What approach to global competition would you choose for your firm: international, multinational, global, or transnational? Why?2. Why have franchises been so popular as a method of international expansion in the fast-food industry? Contrast this with high tech manufacturing where joint ventures and partnerships have been more popular. What accounts for the differences across industries?
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