QUESTION
You have decided to launch a new shower gel in Singapore. You are
required to prepare a detailed marketing plan for the launch to ensure its
success. The plan must have proper analysis and appropriate marketing
strategies to ensure profitability, growth and sustainability
Learning Outcomes
1. Demonstrate knowledge and understanding of marketing planning theoretical frameworks to design, implement and evaluate a marketing
plan.
2. Analyse, problem solve and apply marketing concepts and techniques
effectively.
3. Demonstrate knowledge and practical skills in the use of Information Technology in marketing planning analysis
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