• Describe your target market, whether a business or consumer market, using segmentation variables. These include the use of demographics, psychographics, geodemographic, geographies, behavioral segments, or other segmentation criteria.
• Describe your rationale for selecting the target markets that you did. State why these markets are attractive to you as a marketer.
• Describe the market in terms of its anticipated growth, revenue opportunities, past performance, etc. Utilize our author’s criteria for segmentation to demonstrate that your target markets suggest the likelihood of success—the market needs to be identifiable, measurable, sustainable, accessible, and reachable.
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