ASSIGNMENT TWO QUESTIONS
Answer in totality the discussion questions listed below by following the instructions in 3-5 paragraphs professionally written for each question that clearly defines and states the answers, by discussing the question before the answer? Discuss the topics and then include the questions within the content along t=with the answers clearly defined within that professionally written content?
1. Regarding Private Labeling, A. discuss the struggle that established manufacturers have against private label products. For example, Kellogg’s constant struggle to protect its market share against the Walmart or Kroger store brand. Discuss the four points (A-D) in 3-5 paragraphs
B. Do you think private labels will gain market share in the future?
C. Why do you think consumers are increasingly purchase private labels?
D. In which product categories do you think that private labels will become stronger?
2. Regarding Corporate Ethics, Discuss in 3 – 5 paragraphs points (A & B)
A. Why is marketing ethics a strategic consideration in organizational decisions?
B. Who is most important in managing marketing ethics: the individual or the firm’s leadership? Explain your answer.
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