Complete a 3-4 page report detailing progress you have made with your group’s selected CHA/CHNA.

1. Who is the target audience? (Market segmentation)

1. 1. Adults over the age of 18 in Harris county.

2. What is the Product, Price, Place and Promotion?

1. 1. Product: Education on exercise/diet and increased accessibility to locations that promote exercise within the target population
   2. Price: Time to promote and execute strategy, cost to develop/maintain infrastructure, minor costs for development and promotion of the program
   3. Place: Downtown Houston Area, Grocery Stores, Schools/Colleges in Harris County
   4. Promotion: Flyers, Social Media campaigns, local news promotion, “snail mail” (letters), events to incentivize participation

3. What is the Publics, Purse Strings, Policy and Partnerships?

1. 1. Publics
      1. External: Adults 18+ in Harris County, community residents, local health officials
      2. Internal: Project Manager, Memorial Hermann representatives, Harris County DHHS
   2. Purse Strings: Government Funding (taxpayers), Memorial Hermann Hospitals
   3. Policy: SSB Tax (diet), Changes to city codes requiring sidewalks and bicycle lanes to be constructed
   4. Partnerships: Memorial Hermann Hospitals, Harris County’s ‘Get Fit’ program, local schools/colleges, local grocery stores, Harris County DHHS

4. How would you evaluate the success of your campaign?

1. 1. Lower rates of obesity within 5 years, lower rates of complications from Type I & II diabetes, lower incidence of Type I & II diabetes

5. What is your “red dress”?

1. 1. Poster showing community members of all different sizes and races standing together

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