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This Marketing Plan section must also include a discussion of the Product Life Cycle (PLC) as it applies to the offering(s) of your company. Incorporate the PLC concepts covered in the course textbook.Refer to the Term Project (Marketing Plan) Overview in the ‘Getting Started and Course Overview’ module to obtain assignment instructions and the grading rubric. Additional details are contained in the Building An Effective Marketing Plan document shown in the course textbook as Appendix A.
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