1. Identify the major competitors in the blue jeans market.
2. Who has the leading market share, whose shares have declined?
3. What segmentation is (has) occurring/occurred in the blue jeans market and why?
4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?
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