Changes in consumer behaviors give rise to the importance of new media. Not to say that they will replace traditional media totally, rather, marketers integrate the use of new media such as social networks and mobile devices to conduct promotional activities. This is also an evidence of how technology influences marketing.
Share your experience of engaging in a company’s social media or mobile marketing efforts (such as; “following,” “liking,” or “sharing” a company’s Facebook page; “clicking” on a company’s ads; reacting/responding to mobile or online promotional messages).
How does your engagement help the company to achieve its marketing objectives?
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