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Coursework 1Three case studies from the book: Foss, Petersen, Pyndt and Schultz (2012).Innovatingorganization & management, Cambridge University Press.List of case studies:− Lego: Redefining the boundaries− Coloplast: Innovating innovation− NKT Flexibles: Global sourcing of R&D innovationCopies of the book can be found in the library (one not on loan, 7 on standard orshort loan). Coursework 1: Innovation managementSubmission date: 16 March 2020, by 3pm Coursework makes up 50% of your final markWord limit: 2000 wordsStudents must include their word count on the coursework coversheet when they submit theirwork. Word limit includes: footnotes and endnotes, references in the main text, tables andillustrations, and if applicable the abstract, title page and contents page. The bibliography orreference list and appendixes should be excluded from the word count. CourseworkEssay should include:− A brief introduction (e.g., info about the company and what thecase study is about)− Then proceed to answer selected questions at the end of thecase studyLego: Answer all questions except question 4 (this means that question 4a is also excluded)Coloplast: Answer all questions except question 5 (this means that questions 5a and 5b are also excluded)NKT Flexibles: Answer all questions Some adviceCombine case study evidence with theory For instance:− If the question is about new ideas being generated by outside stakeholders (adult fan), you may want to discuss open innovation and user innovation− If the question is about expansion through strategic acquisitions, you may want to discuss methods of exploiting entrepreneurship inside corporations (where we discuss acquisitions)− If the question is about collaborative strategy, you may want to discuss open innovation, user innovation, strategic alliances, …. Some advice 10-15 references (max 20) are OK− must be relevant− quality of the source is also important (e.g., leading scholars, high-quality academic journals are better) The quality of the presentation matters. If your discussion is unclear, your final mark will tend to be lower. Spending some time re-reading and improving your report makes in my opinion a big difference Some adviceWord limit is tight, so −Use the space wisely −Write well−The appendix is excluded from the word count. So if you have something important to say and not enough space, you can use the appendix. I read and mark the appendix. But the main concepts should also be summarized in the main body. Some advice If you have doubts, ask your teacher (e.g., fix an appointment with me by email, or simply ask me after one of the lectures) Check the NBS Coursework Feedback Sheet
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