Beverage Product: Coconut water
Total of 6 pages
You work for an international food and beverage company, and the CEO of the company wants to introduce a new beverage product in the US market for 2021. Your team is charged with the following tasks:
Develop a new beverage product concept that can be brought to market by 2021. The product should have broad appeal for the US market (i.e., nothing illegal or distasteful).
Present a five-year marketing plan to upper management that includes a description of the product, a plan for where it will be sold, a summary of the existing competition, and recommended promotion strategies that can help to sustain sales volume and profits for several years.
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