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Critique theories by comparing and contrasting them.Enrich your synthesis with illustrations to underpin theories and your arguments.Diagrams, Models Tables and Graphs should be appended to the essay. A maximum of three Appendices is permitted.The task is to prepare an essay of 1500 words on one of the following topics.ESSAY TOPICSDifferent national cultures have different approaches to creativity and innovation. Using two countries of your choice, explain how these different approaches can affect the level of innovative output between your chosen two countries.General assessment criteriaThe above titles are designed to be broad in scope. Therefore your answer should be narrowed down to an aim that should be clarified in your introduction.Define concepts and provide sources for them before applying them.Critique theories by comparing and contrasting them.Enrich your synthesis with illustrations to underpin theories and your arguments.Diagrams, Models Tables and Graphs should be appended to the essay. A maximum of three Appendices is permitted.Structural CriteriaThe essay should be double spaced with a 12 point font (Arial preferred).The actual word count of your essay must be specified on your essay script.There should be a minimum of 10 different, academically credible references in your text. Non academic references such as CD Rom, Internet and serious Business Press sources can be included in addition to the ten academic references.
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