II. Entering
(Use each outline major category [e.g., ENTERING] as heading within paper.)
A. State the critical organizational issue provided by client (Beitler, 2013: 36):
1. The critical organizational issue should identify the target group/process and the key
priority of the client organization, e.g., enhance international market presence, enhance
creativity and innovation.
2. Explain why the critical organizational issue is the key priority of the client organization.
B. Identify the relevant client by position title (Beitler, 2013: 33-34): The relevant client includes those organization members who can directly impact the change issue.
Which one of the four categories (strategic planning, structural, cultural, and human processes) does your team focus?__Strategic Planning_
Is it targeting Harley-Davidson’s domestic or international market?__International Market_
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