Task 1 For a selected organisation identify primary and secondary sources of data concerning costing pricing and investment decision- making techniques. Use business presentation tools to construct a presentation to communicate your data results and conclusions to an appropriate audience – Choose and plan appropriate survey methods sampling techniques and naires and collect and collate data – Explain how appropriate accounting techniques support effective decision-making including pricing and investment decisions. In so doing you should explain budgets calculation of unit costs selected investment appraisal techniques and identify the sources of finance available to a business. Word Count:Task 1 Presentation with notes and of 20 slides/equivalent maximum Task 2 For your selected organisation use financial and management accounting techniques to explain record and interpret financial data financial statements and preparation of budgets. Your response should feature: – Comparison of different types of financial statements and their appropriateness for different types of business. – Explanation and application of management accounting techniques to classify and calculate costs; to prepare budgets for your selected organisation. In your response you should: classify different types of cost use different costing methods for your calculations select appropriate budget methods for preparation of a budget Task 3 For a selected organisation – Explain the elements of the marketing concept and processes and their relation to the costs and benefits of its marketing orientation. – Propose segmentation targeting and positioning criteria for its products and/or services in response to existing marketing problems/issues. (For example: how would 2 major retail organisations such as Tesco or Marks and Spencer respond to their current problems?) – Differentiate between the marketing mix and the extended marketing mix and explain the role of the marketing mix in sustaining competitive advantage. Word Count Task 2 3 2500 words across both tasks
