Assignment Brief:
| TOP 10 business risks by Forbes | TOP 10 business risks by EY |
| Weak economies | Pricing pressure |
| Regulatory risks | Cost-cutting and profit pressure |
| Increasing competition | Market risks |
| Damage to reputation volatile world growth outlook | Macroeconomic risks weaker or more |
| Failure to attract top talent | Managing talent and skill shortages |
| Failure to innovate | Expansion of government’s role |
| Business interruption | Regulation and compliance |
| Commodity price risk | Financial austerity or debt crises |
| Cash flow & liquidity risk | Emerging technologies |
| Political risk | Political shocks |
Reference: TOP 10 risks by Aon PCL and EY (www.forbes.com, EY Business Pulse) re. International Business Risks.
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Discuss in detail any four (4 No.) of the above international business risks – ensure that risks are not similar e.g. No. 5 for both are similar – and please support them with company / relevant examples.
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