Think of a brand you used to buy or a store where you used to shop that no longer exists. Do any of these names ring a bell?: Blockbuster, Radio Shack, Wachovia Bank, Circuit City? Businesses like these fade from memory soon after they close as the business environment replaces them with bigger, better, or newer products, goods, or services.
What is it that causes formerly “top” businesses to fail? While every business and its circumstances are unique, the cause of failure can usually be traced to big changes in the external or internal environment.
Your Task
Research a business that financial analysts predict will be GONE in the very near future.
Based on what you find, determine whether the business is declining on account of an an external factor (i.e., shift in demographics, competition, consumer demand) or an internal factor (i.e., poor management, poor quality, lack of cost control). It may be a combination of both, in which case you should include this insight in your paper. Either way, be sure to explain in detail how this factor has negatively impacted the business.
If you discover an external factor, was there anything the company could have done to adapt? If you discover an internal factor, why do you think the company didn’t address it before it got so serious?
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