Assignment Brief:
Select a sector and an international entrepreneurship case from the examples given below or similar ones of your choice where a company has entered a specific new market.
Read and research on the enterprise and its target international market. In your answers, you are expected to capture not only the internationalization moment but changes and processes the company has gone through over time.
Structure your assignment based on the following points and discuss each of them using applications of theory, research, and critical discussion: International Entrepreneurship:
an international enterprise of your choice in one selected foreign market, discuss
1. Determinants of internationalization: Critically analyze what has influenced the decisions of companies to internationalize in/from the selected countries.
- Resource seeking
- Resources
- Labour
- Skills
First MNEs attempted to obtain silk, tea, and later oil, minerals, food, and other raw materials from
- Asia
- Africa
- Latin America
Market seeking –
BRIC countries –
Efficiency seeking –
FDI in Silicon Valley –
Strategic asset or capability seeking –
Dyson testing in Malaysia and produced in China
2. Global expansion path and entry modes: Analyse the strategic process of entering the new market gradually or as a born global, and the choice of entry modes considering business and social factors.
Gradual internationalization –
Vahlne, J. E., & Johanson, J. (2017). From internationalization to evolution: The Uppsala model at 40 years. Journal of International Business Studies, 48(9), 1087-1102. – Born global – Oviatt, B. M., & McDougall, P. P. (1994).
Toward a theory of international new ventures. Journal of international business studies, 25(1), 45-64. – Born-again global – Bell, J., McNaughton, R., & Young, S. (2001). ‘Born-again global firms: An extension to the ‘born global phenomenon.
Journal of international management, 7(3), 173-189. – Born regional – Lopez, L. E., Kundu, S. K., & Ciravegna, L. (2009). Born global or born regional? Evidence from an exploratory study in the Costa Rican software industry. Journal of International Business Studies, 40(7), 1228-1238.
3. Resources to achieve sustainable competitive advantage: Critically analyze the availability and use of human and non-human resources and the competitive advantage of the internationalization strategies of your company in the given market.
Job creation
Economic growth
Poverty reduction
4. Effects of internationalization on the host economy: Conduct a critical analysis of internationalization and foreign direct investment in the host or home environment, considering also risks.
Red ocean strategy vs Blue ocean strategy – Effectuation theory Polycentrism (business units abroad should act like local companies)
Ethnocentrism (home culture is superior to local culture, overlook national differences)
Geocentrism (integrate home and host practices)
High impact or Gazelle? – Angel investors? Venture capital?
5. Suggestions for the future: Based on your analysis, evaluate the internationalization strategy of your company and give recommendations for the future.
