• The event concept – briefly tell us about the characteristics, aims and objectives of the event. What is the event comprised of? When and why was the event/festival started? Have the aims of the event changed over time and if so why? Explain how the event ‘fits’ with the wider tourism and/or regeneration strategy (in the city/region or country) and other events at the destination? Make sure you use a model to assist with this analysis.
• Identifying the key stakeholders and their roles – you need to apply a stakeholder model to identify and analyse the various roles stakeholders are playing. Remember to include the people who organise the event, attend the event and tourism bodies.
• The characteristics, motivations and behaviour of event participants/ audiences – who goes to this event, what are their motivations (remember to draw on the theory in this area) and what are their behaviours? Think about the types of tourists that go to the event – are they day visitors, domestic or international tourists?
• Positive and negative impacts, outcomes and legacies of the event. How successful has the event been in meeting its original aims? In this part of the analysis you need to reflect on the outcomes of the event against the original aims and objectives and the reliability of their measurement as well as the different legacies. Again we suggest you use the theory as a framework for your analysis e.g. looking at economic, political, socio-cultural and environmental impacts.
