This case study describes how a mining company desires to continue to be
business-sustainable, i.e. to continue to make money. However, as it turns out,
the mining company has been heavily criticised on social media, news outlets,
and experienced criticisms and support from different sides of the political divide.
As part of the exploration phase, the company has decided to engage the
community to prepare them for the new mining activity. Some members of the
community welcomed the new investment, welcoming jobs, the influx of new
workers and therefor
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