Q1: Your assessment of Starbucks’s entry strategy Knowing yourself and your competitors is very crucial. Assume you are CCD, what’s your assessment of Starbucks’ initial entry strategy and goal for India? What are Starbucks’ advantages? Can it replicate success from China to India?* SB’s Vision/Goal* SB’s advantages* Concerns about whether SB can enter the market successfully … Continue reading “assessment of Starbucks’s entry strategy | My Assignment Tutor”
Q1: Your assessment of Starbucks’s entry strategy Knowing yourself and your competitors is very crucial. Assume you are CCD, what’s your assessment of Starbucks’ initial entry strategy and goal for India? What are Starbucks’ advantages? Can it replicate success from China to India?* SB’s Vision/Goal* SB’s advantages* Concerns about whether SB can enter the market successfully Q2: Your assessment of CCD Knowing yourself is also important for competitive dynamics. What are CCD’s competitive advantages as it enters into battle with Starbucks? What are some of disadvantages or challenges that it faces? Q3: CCD Vision/Goals If you were in Siddhartha and Medhav’s shoes, what are the most important short-run goalsIdentify any of those vision/goals that conflict with one another?What was his long-run vision? Q4: Your recommendation How would you suggest CCD to respond to Starbucks’ entry: Option 1 or Option 2? Why?Option 1: Slight course correction* Stay and focus in the current positioning and target markets with continuous improvementOption 2: Bigger, bolder investments in upgrading and aggressive reaction* Upgrading: Capture premium market before Starbucks do* Aggressive reaction: Destroy the enemy before it gets establishedWhat are the rationales behind the options?
