SOLUTION: Media Package Rubric | My Assignment Tutor

CRITERIONVERY HIGHHIGHMEDIUMLOWVERY LOWNOT SHOWNMEDIA RELEASE (300 words) /10Title catchy, appropriate language, WOW factor. ( /2.5)Writing style appropriate and interesting. Angle/s (Lupton 1994)clear; clarity of message; appropriate use of quotes; originality ofwork. Does this media release have an ‘X factor’ that makes it morelikely to be picked up by a journalist or the online news world?Within word limit. ( /5 )Inclusion of contact details and photo opportunity for journalist tofollow up if necessary. Proof reading and accuracy; professionalism;evidence of engagement with literature about how to constructquality media packages. ( /2.5)FACT SHEET (500 words) /5Accuracy of facts (presented in media release and on fact sheet).Fact sheet includes accurate and credible data pertinent to the topicand is appropriately referenced using the Harvard referencingsystem. Layout of fact sheet reader friendly. Within word limit. ( /5 )STRATEGY/RATIONALE (700 words) /8Purpose of media release clearly articulated (e.g. to raise awarenessof health issue; to increase the profile of your agency, etc.).Strategies for increasing potential reach of the release clearlyarticulated (e.g. utilising imagery, quotes, twitter; other strategies).Provides rationale for layout, format and structure. Other literaturereferenced from within and beyond the Unit readings list?Within word limit. ( /8)TECHNICAL ASPECTS AND PROFESSIONALISM /2Referenced accurately using Harvard referencing style. Formatting,layout and writing style polished in accordance with expectations atthis level of academia. ( /2)TOTAL /25 AT1 Media Package Rubric