SOLUTION: MIS500 Foundations of Information Systems | My Assignment Tutor

MIS500_Assessment 1_brief_Research Report_Module 2.2 Page 1 of 5 ASSESSMENT 1 BRIEFSubject Code and NameMIS500 Foundations of Information SystemsAssessmentResearch ReportIndividual/GroupIndividualLength1000 words (+/- 10%)Learning OutcomesThis assessment addresses the following subject learningoutcomes:a) Critically analyse the key Information systems conceptsand technologies in the context of contemporarybusinesses and organisations.SubmissionBy 11:55 PM AEST/AEDT Friday of Module 2.2 (Week 4)Intensive class:By 11:55pm AEST Friday end Module 2 (Week 2)Weighting25%Total Marks100 marks ContextThe assessment suite in this subject is built on top of skills you are building in your learningactivities. Although the learning activities do not carry any assessable weight bythemselves, completing them and seeking input from your peers and the learning facilitatoris essential for you to achieving a positive result in the subject. Before beginning thisassessment, be sure that you have completed the learning activities in the modules one andtwo.InstructionsThis assignment aims to give you commercially viable skills for your future career. Sneakersand streetwear have revolutionised fashion and lifestyle. From Nike, Puma, Adidas toMIS500_Assessment 1_brief_Research Report_Module 2.2 Page 2 of 5Converse, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. KanyeWest, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of lifeboth young and old are wearing sneakers.Celebrity endorsement and the ‘seal’ of an influencer can elevate a brand – sometimes eventhat of a virtual influencer!In this assignment you will audit, analyse and evaluate the social and digital media of asneaker brand or a sneaker retailer brand endorsed by either a celebrity or virtualinfluencer.1. Introduction:Describe the history of the sneaker brand or retailer (Nike, Rebel Sport, Foot Locker,Culture Kings, Puma, Hype, GOAT, Adidas or any local or international brand) that isavailable online. Discuss why this brand or store is your choice. (250 words at max)2 Audit and Analysis Visit the brand or retailer’s website and audit the social mediaplatforms. You should be investigating the traditional online advertising medium andthe social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ,Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.) that is present on thewebsite. As a future IS professional what is your personal opinion of the socialmedia that is currently present. Is the website engaging3 Does the company or retailer actively engage with their customers? Who is thecelebrity or influencer that has been engaged to support this company or retailer?How famous is the celebrity or influencer? How influential is the celebrity orinfluencer in this market both locally and globally? What demographic does thecelebrity appeal to? Is the celebrity or influencer influential enough for you andcustomers of your age to be influenced? (500 words at max)4 Using Porter’s value chain model, present your identified major activities andsubactivities. Make recommendations to the Sneaker Company or Sneaker Retaileron how they can enhance or maximise the value offered to ‘customers’.MIS500_Assessment 1_brief_Research Report_Module 2.2 Page 3 of 55 Discussion and Conclusion: Discuss the actions that the Sneaker Company or retailershould engage in so as to increase sales and engage more actively with its customerbase. What other types of social media would you introduce to the company orretailer? (250 words at max)6 Recommendations: Make recommendations to the Sneaker Company or SneakerRetailer on how they can enhance or maximise the value offered to ‘customers’ viathe Social Media. (250 words at max)7 The format of this paper is a business report with a cover page, executive summary,table of contents, table of illustrations, introduction, body of report with subheadings and a conclusion, recommendations and a list of references and finally aset of appendices.8 Students should use initiative and be sure to conform to the APA referencing style,making use of external sources as appropriate. Please see more information onreferencing here http://library.laureate.net.au/research_skills/referencing.9 Be sure to bookend your assignment with an introduction and conclusion as well as alist of references that make considerable use of the Torrens University library anddatabases.Submission InstructionsYou are expected to begin this assessment when you begin the trimester. Be sure to keepseveral drafts of your work as well as your notes and any sources you used to draw on inpreparing it (hint: Michael E. Porter, should be among your references).Extensions will be considered only in extenuating circumstances where the student hasapplied before the due date. At that point, students are required to provide the latest draft,in case the extension is not granted.Students are responsible for keeping appropriate back-ups and drafts of their assignmentsand to submit the correct version. Torrens University Australia policies apply to thepreparation and submission of this assignment.MIS500_Assessment 1_brief_Research Report_Module 2.2 Page 4 of 5Please submit ONE Word document (.doc or .docx) via the Assessment 1 section found inthe main navigation menu of the MIS500 Blackboard site. The Learning Facilitator willprovide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in MyGrades.Academic Integrity DeclarationI declare that except where I have referenced, the work I am submitting for this assessmenttask is my own work. I have read and am aware of Torrens University Australia AcademicIntegrity Policy and Procedure viewable online athttps://www.torrens.edu.au/policiesand%20formsI am aware that I need to keep a copy of all submitted material and their drafts, and I will doso accordingly.Assessment Rubrics Assessment CriteriaFail(Unacceptable) 0-49%Pass(Functional)50-64%Credit(Proficient) 65-74%Distinction(Advanced)75 -84%High Distinction(Exceptional)85-100%Identification ofPrimary and SecondaryActivities in theBusiness Model30%The focus for this criterioncannot be seen in theassignment. The studentseek help from thelearning facilitator.The identification ofprimary and secondaryactivities is passable, butmore work is needed tofocus on business models.Good insightdemonstrated in theidentification of primaryand secondary activitiesin the business model.Very good insightdemonstrated in theidentification of primary andsecondary activities in thebusiness model.Exceptional insightdemonstrated in theidentification of primary andsecondary activities in thebusiness model.Identification of Linksbetween Primary andSecondary Activities inthe Business Model30%The focus for this criterioncannot be seen in theassignment. The studentshould seek help from thelearning facilitator.The identification of linksbetween the primary andsecondary activities ispassable but more work isneeded to focus on thebusiness value.Good insightdemonstrated in theidentification of linksbetween the primaryand secondary activitiesin the business model.Very good insightdemonstrated in theidentification of links betweenprimary and secondaryactivities in the businessmodel.Exceptional insightdemonstrated in theidentification of links betweenprimary and secondaryactivities in the businessmodel.Presentation ofAssignment, Strengthof Recommendations20%The presentation and/orrecommendations mayneed additional work.The recommendationsmay need further tracingback to the analyses.The presentation isaverage, and therecommendations can beseen to trace back to thepreceding analysis.Good presentation withappropriaterecommendationpresented.Very good presentation withinsightful recommendations.An exceptional assignmentpresentation with exceptionaland insightfulrecommendations that are tobe commended.Use of External Sources20%Work is needed here toincorporate externalsources into the report.The student can be seen tohave tried to integrateexternal sources into thereport. Further work isneeded and the studentshould consult a librarian tobuild their skill base.Some external sourcesare used. Attentionshould be given to thestrength of the sources,the criticality the studentshows or the style thestudent is using to cite orreference them.A number of high-qualityexternal sources have beenincorporated into the reportand the references are in theAPA format.Several high-quality externalsources have beenincorporated into the report;the student has been criticalof them and the referencesare in the APA format. MIS500_Assessment 1_brief_Research Report_Module 2.2 Page 4 of 4