SOLUTION: FORMATIVE ASSESSMENT | My Assignment Tutor

Assessments for the FEP can be found on section 5 of the Module Guide. FORMATIVE ASSESSMENT 5.1 1) Task 1 Research into an enterprise funding by providing links to any 2 articles – academic or non-academic (general media, YouTube etc) that have helped your knowledge and understanding of the module. (1,000 words) 5.2 2) Task 2 Identify a small start-up enterprise that you are familiar with. The company should be established but still small, and until now has been self-funded (i.e., they have not raised money from investors – the money to establish the company has been their own, family or friends) Summarise in 5 to 8 slides the following: company purpose/missionproblem it is addressing.solution it is offering.Customer experienceCompetitioncompany structure and resource (e.g., ownership, number of employees, roles)estimated market size and market share. (slides equivalent to 500 words) Following the slides, develop a 1,000-words report document on the enterprise. (Total 2,500 words) If you cannot identify a start-up enterprise, then use the following case: James and Janet (J&J), a mini cab business company was established at the start of COVID 19 in the city of Birmingham. It is a small family business licensed as private hire operator. Providing outstanding services to the public and especially NHS and other key workers; it is professional, friendly, punctual, and reasonable rates. All J&J drivers have passed the mandatory exams and properly licensed. The company provides online taxi services for up to eight passengers via iOS and Android apps. J&J founders makes money by offering 24/7 additional services to other cities like Manchester and London. (Use 1 – 7 paragraphs as above) The submission date for the formative assessment is Friday 12th March 2021. A hard copy print out will be handed-in, in class. 3) Student Advice – Formative The formative is a pre-requirement to be able to submit your summative assessment i.e., if you have not submitted your formative then it will be recommended that you are ineligible to submit your summative assessment. SUMMATIVE ASSESSMENT 1. Assessment Requirements This is an independent assignment – to be completed individually. You are acting as an advisor to a new business start-up. Your role is to advise and support the company in raising the funding necessary for the business to successfully grow. The company that you use must be the same as the one you have used in your formative assessment. The module is 100% coursework assessed – and is made up of two assessments. Section 1. A 2,500-word report (weighting 50%) for the owners of the business outlining the business case for investment. This report must include the following: Company purposeMarket position and the size of the opportunityConsideration of the exit strategyA review of the current funding marketEvaluation of the risks and issues associated with different funding options.Recommended source of funding for the company Section 2. A 2,500-word financial evaluation (weighting 50%) to support a business case to be presented to potential investors. The financial evaluation should cover 5 years. This must include the following: Cash flow projectionsEstimated company valuation today and at exit.Sensitivity analysisExplicit consideration of the key factors that might be included and acceptable to a company in a terms sheet (e.g., the % ownership granted to investors, terms for current investors in event of future fund raising etc.)Key milestones and deliverables linked to further funding rounds. Your report should be in Word. It is expected that you will use a spreadsheet for the calculations and creating tables. These should be pasted into your Word report. 2. SubmissionDeadline The submission deadline for summative assessment is Friday May 7th2021.If the deadline is not met, then penalties will apply. (See Course Handbook for details.)