SOLUTION: Global Strategy and Sustainability | My Assignment Tutor

Coursework Formative Assessment BriefProgramme Name:MSc ManagementModule name:Global Strategy and SustainabilitySubmission mode: TurnItIn online access1. General Assessment Guidance• Your formative assessment for this module is made up of this 1 submission, which accounts for 0%of your final module mark. Its purpose is formative rather than summative.• The deadline for submission is Shown on the submission link. Please note late submissions willnot be marked.• You are required to submit all elements of your assessment in via The Hub Assessment area. Onlysubmissions made via the specified mode will be accepted and hard copies or any other digitalform of submissions (such as via email or pen drive etc.) will not be accepted.• For coursework, the submission word limit is 1000 words, excluding your list of references. Youmust comply with the word count guidelines.• For the Formative Assessment ONLY Include your name and student registration number (SRN),which will ensure your submission is recognised in the marking process. Otherwise you will not beable to receive feedback.• You are required to use only Harvard Referencing System in your submission. Any content which isalready published by other author(s) and is not referenced will be considered as a case ofplagiarism.You can find further information on Harvard Referencing in the online library on the The Hub (Foundvia Help&Support).• BPP University has a strict policy regarding authenticity of assessments. In proven instances ofplagiarism or collusion, severe punishment will be imposed on offenders. You are advised to readthe rules and regulations regarding plagiarism and collusion in the GARs and MOPP which areavailable on The Hub in the Academic registry section (Found via Help&Support).• You should include a completed copy of the Assignment Cover sheet. Any submission without thiscompleted Assignment Cover sheet may be considered invalid and not marked.2. Assessment BriefYou are required to prepare an analysis on the Online Retail Industry and Amazon using the case study in thecore textbook (Case number 4 on pages 704 to page 721) and augmented by your own independentresearch. You will produce a written report of 1000 words and a 5-minute recorded presentation Within thereport, reference should be made to the relevant strategic concepts, key industry information and literaturesources and their application as appropriate. No data should be introduced that is prior to January 2017. ThePresentation should cover the key elements of the Report using PowerPoint slides.3. 3. The Assessments3.1 Analysis Report(Amazon 2020)Amazon is listed in the top 20 public companies in the world (Forbes 2019). You will produce a strategyreport that analyses the online retail industry (i.e. the external environment of Amazon) and the internalenvironment of AmazonYour Analysis Report should be structured as follows: Introduction – introduction to Amazon presenting key facts and figures (200 words)External Analysis of the online retail industry using an appropriate business model to identifyOpportunities and Threats (400 words)Internal Analysis of the company using an appropriate business to determine Strengths andWeaknesses and the source of Competitive Advantage (400 words) 3.2 Contents of your Analysis Report submissionYour document should contain the following: – Report Title Page – contains the title of your report, Name (only for the Formative Assessment), SRNand date Contents page – should guide the reader through your document and help them find specificsections easily. It should include page numbers Introduction – introduces the company through some key facts and figures from your research (nodata earlier than January 2017 should be included unless historical detail e.g. start date of Amazonor initiation of the online retail industry etc.) Critical analysis of the External Environment i.e. of the Online Retail Industry, using a business modelof your choice Critical analysis of the Internal Environment i.e. of Amazon, using a business model of your choice References Appendices (if required)3.3 Analysis PresentationYou are required to produce a video presentation up to a maximum of 5 minutes. Your presentation shouldfollow the structure of your written report and should be targeted at the CEO of Amazon.com. Theprocedure for uploading your presentation will be briefed by your tutor. Your PowerPoint slides should bevisible during the presentation together with your face and body, so that body language is visible to theviewers.3.4 Contents of your Analysis PresentationYou should aim to present the highlights of your report i.e. the internal and external environment analyses.Your submission should include the following: – BPP Cover Sheet Title Page – containing a link to your video, the title of your report, your name (only for theFormative) and date