SOLUTION: Business Communication | My Assignment Tutor

Assignment Brief Course/Programme:BA (Hons) Business Studies with FoundationLevel: Foundation Year 0 (Level 0) Year 2 Level 4 Year 3 Level 5 Year 4 Level 6Foundation YearModule Title:Business CommunicationModule Leader:Sarah GibbonsAssignment title:Assignment 1 – Advertising campaign Assignment 2 – Individual ReportAssignment number:Weighting:Marketing Material – 50%; Individual Report – 50%Date given out:March 2021Submission date:Assignment 1 – Advertising campaign – 26th April 2021 Assignment 2 – Individual Report – 1st June 2021For late submission, please check CCCU Taught regulation (page 28 on late submission) and Extenuating Policy:CCCU Taught regulationCCCU Extenuating Circumstances PolicyMethod of submission:Online onlyOnline and paper copySpecial instructions for submission (if any):Date for results and feedback (please note the final grade is subject to the main CCCU assessment Board)Learning outcomes assessed:1. Describe and analyse the purposes and principles behind different forms of effective organisational communication2. Identify common challenges to effective communication3. Devise and develop strategies for overcoming communication barriers4. Evaluate the communication practices at individual and organisational levels The penalty to be applied to late course work, which will include course work where the work is graded on a pass/fail basis and it is possible to give a numerical mark, will be 5 per cent (of the eligible marks) per day, for up to seven days, after which a mark of 0 will be recorded. TASK DESCRIPTION – Assignment 1 (50%) Assessment 1 –Advertising campaign (500 words maximum) 50% weighting You are the CEO of BusinessUnited a private college based in London. Due to COVID-19 all lectures are currently online, and the teaching staff and students are adapting to this new way of learning. There has been some negative feedback from students, and you want to create a leaflet to send to all teachers to help them improve the e-learning experience for students. The leaflets will outline the students’ concerns and provide practical suggestions on how to overcome these. Some problems that have been identified are as follows: Technical barriers – poor Wi-Fi means that students often miss parts of the lesson and do not know what is going on. Also, because many of the teachers are using old laptops often the computers take a long time to load new pages. Emotional barriers – the students miss having the chance to interact with their peers and get bored listening to the teacher for long periods of time. They also feel isolated studying from home and feel demotivated not having one-on-one time with the teacher. Physical barriers – the students get uncomfortable sitting looking at the screen for long periods and some students have been getting headaches. Noise barriers – some students constantly interrupt the Zoom lecture, and this makes it difficult to focus. Also, a lot of time is wasted on irrelevant questions rather than on the course work. Cultural barriers – students miss not being able to communicate with students in their own language. Some travelled to England just before lockdown and now feel very homesick. TASK Prepare a two-page leaflet and separate accompanying notes to support the ideas on the leaflet. The leaflet should provide images and text relevant to the issues at BusinessUnited. The accompanying notes should be a separate section and not exceed 500 words. Please provide references. In your two-page leaflet and notes, you should highlight: Common challenges and barriers to effective communicationEffective strategies for overcoming communication barriers. Marks will be awarded for achieving the learning outcomes and your ability to provide a well-designed leaflet and notes. This assignment addresses the learning objectives below: Common Assessment Criteria AppliedMarks availableCommon challenges and barriers to effective communication30Effective strategies for overcoming communication barriers30Leaflet design and relevance to BusinessUnited20Quality of notes20 TASK DESCRIPTION – Assignment 2 (50%) Assessment 2 – Individual Report (1500 words maximum) 50% weighting You recently held a meeting for all staff members at BusinessUnited to discuss the recent improvements. TASK You need to submit a follow-up report with details on the student complaints and the measures taken by BusinessUnited to overcome them. In your report, you should address the following: Discuss some general theories of organisational communication.Evaluate the barriers of communication at BusinessUnitedOutline company strategies to overcome these barriers. Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below: Common Assessment Criteria Applied Marks available Discussion on general theories of organisational communication25Evaluate the barriers of communication at BusinessUnited25Outline company strategies to overcome these barriers25Academic writing 15Quality of referencing 10 Report Structure: Ensure that the report has the following structure and contains the details outlined: AbstractTable of contentsIntroductionAnalysis and discussion of all questionsRecommendationsConclusionReference List following Harvard referencing and in-text citations throughout FORMATTING AND LAYOUT Please note the following when completing your written assignments: Writing: Size 12 and Times New Roman or Arial font.Style: Academic English.Focus: Focus only on the tasks set in the assignment.Document format: 1. Leaflets and notes 2. Report.Provide a clear title, course, and ID number on a cover sheet.Provide a bibliography using Harvard referencing throughout.Research: Research should use reliable and relevant sources of information e.g., academic books and journals that have been peer reviewed. These assignments address the following Learning Outcomes: LO1 – Describe and analyse the purposes and principles behind different forms of organisational communication.LO2 – Identify common challenges to effective communication.LO3 – Devise and develop strategies for overcoming communication barriers.LO4 – Evaluate the communication practices at individual and organisational levels. Assessment Criteria: An outstanding Distinction90 – 100Work which fulfils all the criteria of the grade below, but at an exceptional standard.A very strong distinction80 – 89Work of distinguished quality which is based on a rigorous and broad knowledge base, and demonstrating sustained ability to analyse, synthesise, evaluate and interpret concepts, principles and data within field of study, using defined principles, techniques and/or standard formats and applications. This will form the basis for the development of sound arguments and judgements appropriate to the field of study/ assessment task. There will be strong evidence of competence across a range of specialised skills, using them to plan, develop and evaluate problem solving strategies, and of the capability to operate autonomously and self-evaluate with guidance in varied structured contexts. Outputs will be communicated effectively, accurately and reliably.A clear Distinction71 – 79Work of very good quality which displays most but not all of the criteria for the grade above.A Distinction70Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.A very strong Merit67 – 69Work of commendable quality based on a strong factual/conceptual knowledge base for the field of study, including an assured grasp of concepts and principles, together with effective deployment of skills relevant to the discipline and assessment task. There will be clear evidence of analysis, synthesis, evaluation and application, and the ability to work effectively within defined guidelines to meet defined objectives. There will be consistent evidence of capability in all relevant subject based and key skills, including the ability to self-evaluate and work autonomously under guidance and to use effectively specified standard techniques in appropriate contexts.A strong merit64 – 66Work of good quality which contains most, but not all of the characteristics of the grade above.A clear Merit61 – 63Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.Merit60Work of sound quality based on a firm factual/ conceptual knowledge base for the field of study, demonstrating a good grasp of relevant principles/concepts, together with the ability to organise and communicate effectively. The work may be rather standard, but will be mostly accurate and provide some evidence of the ability to analyse, synthesise, evaluate and apply standard methods/techniques, under guidance. There will be no serious omissions or inaccuracies. There will be good evidence of ability to take responsibility for own learning, to operate with limited autonomy in predictable defined contexts, selecting and using relevant techniques, and to demonstrate competence in relevant key skills.A very strong Pass55 – 59Work of capable quality which contains some of the characteristics of grade above.A strong Pass50 – 54Work of satisfactory quality demonstrating a reliable knowledge base and evidence of developed key skills and/or subject based skills, but containing limited evidence of analysis, synthesis, evaluation or application.A Pass41 – 49Work of broadly satisfactory quality covering adequately the factual and/or conceptual knowledge base of the field of study and appropriately presented and organised, but is primarily descriptive or derivative, with only occasional evidence of analysis, synthesis, evaluation or application. There may be some misunderstanding of key concepts/principles and limitations in the ability to select relevant material or techniques and/or in communication or other relevant skills, so that the work may include some errors, omissions or irrelevancies. There will be evidence of ability to operate with limited autonomy in predictable defined contexts, using standard techniques, and to meet threshold standards in relevant key skills.A bare Pass40Work of bare pass standard demonstrating some familiarity with and grasp of a factual/conceptual knowledge base for the field of study, together with evidence of some ability to employ specialist skills to solve problems within area of study, but only just meeting threshold standards in e.g. evaluation and interpretation of data and information, reasoning and soundness of judgment, communication, application, or quality of outputs. Work may be characterised by some significant errors, omissions or problems, but there will be sufficient evidence of development and competence to operate in specified contexts taking responsibility for the nature and quality of outputs.A marginal Fail30 – 39Work which indicates some evidence of engagement with area of study in relation to acquisition of knowledge and understanding of concepts and principles, and of specialist skills, but which is essentially misinterpreted, and misapplied and/or contains some significant omission or misunderstanding, or otherwise just fails to meet threshold standards in e.g. communication, application or quality of outputs.A Fail20 – 29Work that falls well short of the threshold standards in relation to one or more area of knowledge, intellectual, subject based or key skills. It may address the assessment task to some extent, or include evidence of successful engagement with some of the subject matter, but such satisfactory characteristics will be clearly outweighed by major deficiencies across remaining areas.A comprehensive Fail0 – 19Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of familiarity with knowledge or skills appropriate to the field of study or task and/or demonstrate inadequate capability in key skills essential to the task concerned.Non-submission/Nil attempt0Nothing, or nothing of merit, presented.