1ARAB OPEN UNIVERSITYFACULTY OF BUSINESS STUDIESB327- Creating Futures: Sustainable Enterprise and InnovationSpring 2020-2021TMA – Version: B – Spring 2020-21Cut-off Date: As announced on LMS1. Students need to read TMA instructions carefully and contact their tutors if furtherclarification is needed.2. TMA answer files should be submitted to LMS on or before the cut-off date. Latesubmissions are … Continue reading “Sustainable Enterprise and Innovation | My Assignment Tutor”
1ARAB OPEN UNIVERSITYFACULTY OF BUSINESS STUDIESB327- Creating Futures: Sustainable Enterprise and InnovationSpring 2020-2021TMA – Version: B – Spring 2020-21Cut-off Date: As announced on LMS1. Students need to read TMA instructions carefully and contact their tutors if furtherclarification is needed.2. TMA answer files should be submitted to LMS on or before the cut-off date. Latesubmissions are penalized with marks deductions as per university regulations.3. TMA answer file should be in WORD form. Other formats are not accepted and mightresult-in disqualifying the work submitted.4. TMA FORM should be completed with all information such as: student name and IDnumber, section number, and tutor’s name. TMA FORM should be inserted as theFIRST page of the TMA answer file.PlagiarismThe Arab Open University definitions of plagiarismAccording to the Arab Open University regulations, the following acts represent cases ofplagiarism:• Verbatim (exact) copying of printed material and submitting them as part of TMAs withoutproper academic acknowledgement and documentation.• Verbatim (exact) copying of material from the Internet, including tables and graphics.• Copying other students’ notes or reports.• Copying previous work submitted to any AOU branch.• Using paid or unpaid material prepared for the student by individuals or firms.Penalty on plagiarismThe following is the standard plagiarism penalty applied across AOU branches as perArticle 11 of the university regulations:• Awarding of zero for a TMA wherein more than 40% of the content is plagiarized.• Documentation of warning in the student record.• Failure in the course to dismissal from the university for repeated plagiarism.All University programmes are required to apply penalties that are consistent with theUniversity regulations.2TMA instructions1- This is a group project TMA. Each team will consist of 3-4 students. This is a goodopportunity for students to enhance their professional skills in terms of team working,communication, coordination, and time management skills.2- Teams should be formed from members in the same section.3- Each team should elect a TEAM LEADER. Only the Team Leader should uploadthe TMA answer file on LMS before the cut-off date.4- The TMA Form should be inserted as the 1st page of the answer file.5- (60%) of the TMA mark is awarded for the final REPORT, while (40%) of themark is INDIVIDUALLY awarded based on a presentation of the report by all teammembers.TMA Case StudyGreen TyresGreen Tyres is a Small & Medium Enterprise (SME) operating in the tyre recyclingindustry. The company was founded in 2012 with a single operation facility processing 5tons of tyres per day. Currently, the company employs 75 staff, 60 of them are techniciansand engineers. The company currently operates 5 facilities across 4 countries in the MiddleEast. The company’s revenues gradually grew and exceeded 15 million USD in 2019, andnet income reaching 3 million USD.Mr. Sameh, the founder of Green Tyres described his vision when he first started thecompany as “I wanted to benefit from a valuable resource that is thrown away to polluteour environment. We are surrounded by millions of used tyres that are either buried, burntor sunk in the ocean”. He was only 23 when he started the company that specialises incollecting, and recycling of used tyres to produce several valuable outputs such as:1. Carbon Black Rubber: which is used in sports arenas, coating of equipment, flooringof children playgrounds, and in civil engineering projects such as constructions androad development;2. Steel Wires: which are compressed, melted, and re-used as input raw material in thesteel industry;33. Industrial Oils: which are used as energy source in cement and steel factories to heatproduction ovens, and are also refined and used as machinery lubricant, raw materialin plastic and paint products.Used tyres are among the largest and most problematic sources of waste today, due to theirlarge volumes, their short durability, and the components in the tyre that are ecologicallyproblematic. The same characteristics which make old tyres a waste problem also makethem one of the most recyclable waste materials.As the company’s operations are expanding, the need to innovatively managesustainability becomes a necessity. Complying with different universal and localregulations is not an elective choice. With expansion comes many challenges; some areinternal and others are external. The founder is confident that the company will continueto grow, and the recycling industry is yet to witness new entrants.TMA Questions:In teams of 3-4 students, write a report addressing the following questions:Question 1: (750 words, 50 marks)Discuss how Green Tyres’ products, services and operations are linked toenvironmental sustainability? How does the company strive to create a “winwin” scenario for the business, the society, and the environment (3 P’s) in termsof the positive and negative impacts that Green Tyres generates/minimizes?Question 2: (750 words, 50 marks)Justify the importance of sustainability management tools to modernorganisations such as Green Tyres? In your opinion, which of those tools is/areappropriate to be used by the company and why? What are the obstacles (internaland/or external) that Green Tyres could face in implementing sustainabilitymanagement?Teams are encouraged to use the e-library resources as well as webresources to read about the obstacles, challenges, and success factors ofsimilar SMEs in the recycling industry.4Final instructions:• Format: Answers should be in the form of a REPORT, with an introduction, main body,and conclusion. Main body paragraphs could include headings, numbers, and bulletpoints.• Answers of each question should be clearly labelled according to questionnumber.• Referencing: Answers must include in-text citation, and a list of resources used in theHARVARD REFERENCING STYLE should be provided at the end of the report.• E-Library resources: Teams are expected to make use of the magnificent e-resourcesavailable in the E-library, which is accessible from the LMS.Generic Marking Structure: Outstanding(90 and up)Awarded for the reports that demonstrate a throughunderstanding of the subject through a well-structured argumentand excellent judgment and critical analysis skills. The answerexhibits skills in researching and referencing for relevantmaterial and integrating it in the argument. The writing style isprofessional, precise and clear with further scope for research.Very Good(80-89)Awarded for answers that demonstrate a good understanding ofthe depth and breadth of the subject through a well-structuredanswer. Students demonstrate evidence of reasoning andreflection using theories, concepts and models. The writing styleis professional, precise and clear.Good(60-79)Awarded when the answer shows evidence of clearunderstanding of the subject and of the key concepts. The answerdemonstrates reasonable conventions of writing, research andanalytical skills.Satisfactory(50-59)Given when an answer shows partial evidence of basicknowledge and understanding of concepts and theories. Theworks is mostly descriptive and narrative and lacks any judgmentor analysis. Language is simple with occasional errors.Unsatisfactory(Below 50)Given for answers that show an insufficient understanding of thesubject. The answer lacks structure and consists of irrelevantinformation with poor or no judgment of information beingprovided. Depicts poor language skills END of TMA
