Introduction• Background information• What does the app do?• Why should it be built?• Potential customers• Potential risk and mitigating against• Likelihood of successProject Information• Name of the Organisation: Astra PLC• Project Title: Health and Fitness app• Project Summary – launching a new health and fitnessapp• Project Timeframe: 3 months• Prepared By: Student ID• Project Contact: … Continue reading “launching a new health and fitness app | My Assignment Tutor”
Introduction• Background information• What does the app do?• Why should it be built?• Potential customers• Potential risk and mitigating against• Likelihood of successProject Information• Name of the Organisation: Astra PLC• Project Title: Health and Fitness app• Project Summary – launching a new health and fitnessapp• Project Timeframe: 3 months• Prepared By: Student ID• Project Contact: Astra PLC Project Development Manager(projectdevelopemtmanager@astraplc.co.uk)What the app does?• Allow users to set fitness targets• Reminds you of your goals and prompting you to followthrough on them• Provide tools and information: Calorie calculator, track caloricintake• Virtual Trainer who plans your workouts and coaches youalong• Suggest workout ideas• Sharing progress on social media to facilitate healthybehaviour change• features: result tracking, motivation to keep going, socializing,and even education on the topic.Why built it? (Take any 5)• To diversify its portfolio• Allows for more variety and options for products and servicesoffered• Provides a tremendous boost to brand image• Company profitability – Increased Sales and Revenue• Used as a defence. By diversifying products or services, acompany can protect itself from competing companies• More product variety• More markets are tapped• Companies gain more technological capability• Economies of scale.• Brand Equity• Risk factor is reducedPotential customers•Choose who your potential customers are:• Youngsters• Parents• Professionals• Retired customers• Athletes• Social Media InfluencersPotential risk and mitigating against3 Steps approach Potential risk•Step 1: Identify Potential Risk (Identify 3)•Step 2: Evaluate Risks (Look at the likelihood of themhappening and impact)Mitigating against•Step 3: Select a Risk Management Method (What could bedone to avoid)PROJECT SUCCESS• Evaluative capabilities for critical discussion of decisions• Bureaucratic bypass to get things done without having to go through formalprotocols of the parent organisation• Team spirit excitement and joy• Continuity of skills and experience gainedConclusion• Summarised analysis• What the app will do?• Why built?• Customers• Risk and mitigating them• Chances of successReferences
