Each student is required to identify a viable business opportunity, assess its current business environment, perform strategy generation and selection, and recommend realistic and creative corporate and business level strategies. The students need to incorporate current trends emerging in initiating and executing the new business opportunity including but not limited to new ways of operating the business, strong growth of e-commerce, potentials areas for digitization and use of digital platforms, adoption of technology, advances in mobile internet, and consumer preference for convenience among others. More importantly, as an outcome, the student should prepare and submit a realistic and doable strategic plan assimilating the new normal of doing the business. (PLO 1, CLO 1, C5)
Requirements:
The strategic plan should be between 40 and 50 pages, single spacing, written with Arial font size 12. Tables can be adjusted for appropriate Arial font size. All the relevant evidence must be included in the Appendices section.
Turnitin les than 20%
Deadline 2/6 11PM
The written strategic plan is following the following structure:
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No |
Contents |
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1 |
Cover Page |
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2 |
Table of contents · One to two pages – to include the major sections of the strategic plan and page numbers. |
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3 |
Executive summary · A one-page executive summary highlighting the key messages of your strategic plan. |
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4 |
Introduction to Business Opportunity · Describe the business opportunity · The rationale for selecting the business opportunity (explain and provide sufficient justification for why the business opportunity is interesting and doable and is feasible in your locale) · Describe the relevant market of the business opportunity and associated stakeholders · Describe the good(s) and/or service(s) you are planning offer · Describe the key success factors of the industry where you will operate |
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5 |
Start-up Capital and Financing · Indicate how you would finance your business opportunity (describe your start-up capital whether debt financing from a bank or equity financing from investors etc and state the relevant details) |
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6 |
Vision and Mission Statement · Vision Statement o Propose a vision statement incorporating vision statement components o Explain your vision statement · Mission statement o Propose a mission statement incorporating mission statement components. Indicate the presence of each component in parenthesis within the mission statement proposed. o Explain your mission statement |
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7 |
Environmental audit · External environment o General Environment (Demographic, Economic, Political/Legal, Sociocultural, Technological, Global and Physical) o Competitor Environment o List opportunities (O) and threats (T) for each of them individually · Internal environment o Management o Marketing o Production/Operation o List strengths (S) and weaknesses (W) for each of them individually |
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8 |
Finalization of SWOT · Opportunities and Threats o Define around 6-10 opportunities and provide a short explanation for each opportunity o Define around 6-10 threats and provide a short explanation for each opportunity · Strengths and Weaknesses o Define around 6-10 strengths and provide a short explanation for each strength o Define around 6-10 weaknesses and provide a short explanation for each weakness |
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9 |
Formulation of objectives · Financial objectives o Set 3 financial objectives o Explain the rationale behind each financial objective selected · Strategic objectives o Set 3 strategic objectives o Explain the rationale behind each financial objective selected |
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10 |
Strategy Formulation · TOWS Matrix o Generate Strength-Opportunity (S-O) strategies o Generate Strength-Threats (S-T) strategies o Generate Weakness-Opportunity (W-O) strategies o Generate Weakness -Threats (W-T) strategies |
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11 |
Strategy Recommendations Based on the outcome of the TOWS Matrix above, categorize your strategies into Corporate-Level strategies and Business-Level strategies. · Corporate level strategies o Indicate the Corporate Level Strategies and actions corresponding to each strategy o Justify each strategy proposed · Business level strategies o Indicate the Business Level Strategies and actions corresponding to each strategy o Justify each strategy proposed |
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12 |
Conclusion · Provide a conclusion summarizing the strategic plan · Provide a justification why you would think this strategic plan will fit in doing business in a new normal business environment. |
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13 |
Appendices |
