Write a management report analyzing Nike’s supply chain strategy for Adidas’ executives. Include the following:
Analyze why the company (Nike) has adopted a DTC supply chain strategy by explaining the advantages and disadvantages and the impact of this strategy on its profitability.
Analyze the importance of the Internet and social media (to Nike) and compare today’s marketplace to a future marketplace advantage.
Analyze how the company’s (Nike’s) DTC strategy satisfies customers and discuss the advantages of this type of competitive distribution strategy.
Recommend steps for the company (Nike) to continue to grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
