Choose from three tools or types of enterprise systems(Customer Relationship Management OR Supply Chain Management OR Enterprise Resource Planning) you identified this week and identify at least five overlap points between the systems that would necessitate a single system to integrate all data. Then, identify a company in the retail industry that is currently using big data and uncovering new consumer patterns. Analyze the new knowledge being generated by the company and describe and evaluate ways in which at least three of the systems you identify this week may help the company make use of these data. Provide at least one example dataset (a URL to the data is acceptable evidence). Support your assignment by citing the studies you analyzed. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included to support your report and any factual assertions you make. Length: 4-6 pages; not including cover page and reference page References: A minimum of 4 scholarly sources Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.
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