Design of Business Strategy

2:08 NH Summary: Assessment 3: Design of Business Strategy and Identification of Required Policies (3000 words) (50%) Students will design a business strategy for a fictitious or actual business. The Strategy should include the following sections:
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  1. Business Summary: An overview of the business including its vision statement, business goals and key business milestones.
  2. A marketing analysis that clearly identifies the business’ industry, customers and competitors. This section should also include key marketing targets and strategies for delivering on these targets. 3. A management plan or operations plan that includes details about structure, registrations, location and premises, staff, and products/services.
  3. A financial plan that includes present and/or projected revenues and costings.

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