Using your knowledge of marketing, your own research, and with the assistance of the information below, write a structured Marketing Plan for the owners of the business that provides:
a) A situation analysis identifying the market conditions, opportunities, and threats facing the business.
Include a SWOT analysis, competitor analysis, product/service life cycle analysis.
b) A description and analysis of the business’s target market.
Justify your choice and outline any points of differentiation and/or positioning.
c) A description of the marketing objectives and strategies that will be used.
Provide a justification for the proposed strategies. Propose strategies for each of the Ps (product, price, promotion, place).
d) An outline of how the plan will be implemented and monitored.
The marketing report should be focused on the announcement made by The Rex Group on June 2020 in relation to Rex Airlines’ interest in expanding into the domestic airline market, with operations to commence in 2021 between Sydney, Melbourne, and Brisbane.
Your report should demonstrate that you have researched what is involved in marketing, how to conducting a situation analysis, how to identify a target market, and what types of objectives and strategies might be available or appropriate for the Airline Industry.
