Topic:
Creating a Favourable Impression
Procedures:
! Visit the following websites:
Gold Standards (ritzcarlton.com)
https://www.fourseasons.com/about_four_seasons/service_culture/
https://www.fairmont.com/our-philosophy/
How do these hotels impress their guests? How can you apply their strategies to the
airline industry?
Write a 500-word paper, double spaced, outlining how you see the hotel experience of
impressing their guests being applied to the airline industry.