Cross-Cultural Communication and International Marketing
Environmental Analysis Report
The group’s task is to complete a thorough Environmental Analysis, identifying the key factors that would be considered prior to commit to an international marketing strategy. Students need to demonstrate their research and analytical skills.
This involves collecting and synthesizing data that would allow a company to assess a proposed entry into a new international country. The task is as follows:
The Brief: Your group is working in the Marketing Department for a company. Your task is to produce an Environmental Analysis Report which researches a potential overseas market, identifying and analyzing all the external factors which will impact an organization considering international expansion.
The Product and Country: Your group can choose their own product and country – however, the country is to be considered an emerging market. The group should formulate a rationale to defend their choice of country.
Written presentation: Your report needs to be; clearly written, well structured, up to date, and well researched. It should be a professional business document that is open to scrutiny and discussion.
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