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Essential Text and Materials:Angela, B., Maureen, W., & Steven, B. (2003). The naked truth of celebrity endorsement. British Food Journal, 105(4), 288-296. Beaujean, M., Davidson, J., & Madge, S. (2006). The ‘moment of truth’ in customer service. McKinsey Quarterly, February(1), 63-74. Bernhardt, J. M., Mays , D., & Hall, A. K. (2012). Social marketing at the right place and right time with new media. Journal of Social Marketing, 2(2), 130-137. Booi-Chen, T., & Pelk-Foong, Y. (2012). What Drives Green Restaurant Patronage Intention? International Journal of Business & Management, 7(2), 215-223. doi: 10.5539/ijbm.v7n2p215 Hansen, S. (2008). ..Society of the Appetite Celebrity Chefs Deliver Consumers. Food, Culture and Society: An International Journal of Multidisciplinary Research, 11(1), 49-67. doi: 10.2752/155280108×276050 Henderson, J. C. (2011). Celebrity chefs: expanding empires. British Food Journal, 113(5), 613-624. Heskett, J. L., Jones, T. 0., Loveman, G. W., Sasser, J. W. E., & Schlesinger, L. A. (2008). Putting the service-profit chain to work. Harvard Business Review, 86(7/8), 118-129. Lin, C., Tsai, H.-L., Wu, Y.-J., & Kiang, M. (2012). A fuzzy quantitative VRIO-based framework for evaluating organizational activities. Management Decision, 50(8), 1396-1411. doi: 10.1108/00251741211261999. O’Gorman, K., D., & Gillespie, C. (2010). The mythological power of hospitality leaders?: A hermeneutical investigation of their reliance on storytelling. International Journal of Contemporary Hospitality Management, 22(5), 659-680. Prajogo, D., I. , McDermott, P., & Goh, M. (2008). Impact of value chain activities on quality and innovation. International Journal of Operations & Production Management, 28(7), 615-635. Walters, D., & Rainbird, M. (2007). Cooperative innovation: a value chain approach. Journal of Enterprise Information Management, 20(5), 595-607. Barney, J. B., & Mackey, T. B. (2005). Testing Resource-Based Theory Research Methodology in Strategy and Management (Vol. 2): Emerald Group Publishing LimitedSubmission Guidelines: 1. Typed in report format as specified in Assessment Structure Style Guide and in electronic form in Word format to Turnitin www.turnitin.com 27 Students must refer, in text, to a minimum of 12 journal articles (for each submission), plus others as required, in order to show competency in the assessment 3. All referencing must be in accordance with APA 6th edition Referencing Style 4. A school assessment cover-sheet to be submitted with your paper. 5. Plagiarism declaration is on the cover sheet 6. See marking rubric attached at the end of this document for your reference, but you do not need to attach this rubric to your submissions.

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