MKT1600 Marketing Principles and Practices

Learning objective: To ensure that students have met the unit learning outcomes.
Statement: The marketing concept is built on the premise that organisations that best satisfy the needs [and often wants] of their customers are best placed to satisfy their own needs.

Task: The buyer decision process, the total product, and the circle of satisfaction are concepts that are clearly interdependent. To demonstrate an understanding students should document a [one] consumption activity that demonstrates the impact of satisfaction on both consumer/customers and organisations. This means that the example, chosen by the student, may be anywhere on the continuum of satisfaction. It is suggested that the chosen example has a medium or high involvement nature as this will provide greater opportunity for marks

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