BP304B Business Project and Grid of Advantages

1. Work through the scenario at the end of the document re: “what3words”. In the scenario,  the  background  to  a  new  app  development  and  its  application  is explored.  The  options  imply  a  complete  mindset  change  around  the  allocation and use of the personal address as we know it. The major advantage for such a change is perhaps hard to appreciate, but the advantages to the change would have a significant impact on people who are living in the shadows of the societies we inhabit; people who have no address and will perhaps look back on an entire life lived off the grid of advantages and opportunity.  
 
Your brief is to develop a business and marketing plan for the business to take it into the future by developing a business and marketing plan for selling the idea to the Chief Postmaster in your country.