ITECH3002 – Assessment 4 – Entrepreneurship Project 1ITECH 3002 Professionalism and EntrepreneurshipAssessment 4 – Entrepreneurship ProjectPurposeThis assessment enables students to develop their report writing skills, information presentationskills, oral communication skills, video recording and editing skills, as well as an opportunity toresearch and plan an IT business concept.Timelines and ExpectationsPercentage Value of Task: 25% (60 marks).Due: Week 11 – Sunday 3rd October 2021, 11:59 pm.Minimum time expectation: This task will take approximately 10 – 14 hours to complete.Learning Outcomes AssessedThe following learning outcomes are assessed by completing this assessment: K3-K4, S1-S3, A1and A2.In particular, this assessment covers topics from weeks 10 and 11.Assessment DetailsBackgroundThe entrepreneurial process includes all the functions, activities and actions that are part ofperceiving opportunities and creating organisations to pursue them. Bill Gates and Steve Jobsare examples of entrepreneurial leaders who drove the information technology revolution thattransformed the way in which we live, work, and play (Zacharakis, Bygrave & Corbett, 2016).Moore (1986) and Bygrave (2004) developed a four-stage model depicting the entrepreneurialprocess. The process begins with recognising an opportunity from a business problem andcreating a business concept that articulates it. For the first steps, the entrepreneur (1) builds aconcept to solve the business challenge; (2) fashions a story that conveys the meaning of thenew venture, and (3) prepares a presentation that tells the story and explains the concept topotential customers, investors and partners. After testing the concept with stakeholders, theentrepreneur may go on to develop a complete business plan.RequirementsThis is an individual task. Students will be required to:a) undertake ideation and research then create (1) a written report and (2) a posterpresentation which champions a new IT business concept, andb) record a video of an oral presentation discussing your business concept.ITECH3002 – Assessment 4 – Entrepreneurship Project 2Report (25 marks)The written report should be in the format of a business report including the following sections: Operations plan – Identify the problem and discuss the business opportunity that mayaddress it, showing an understanding of the market and potential customers.Also discuss (as appropriate) business details, registration details, premises, organisationalchart, management and ownership, key personnel, products and/or services, innovation,insurance, risk, legal considerations, operations and sustainability. Marketing and social entrepreneurship plan – Define your marketing strategy this shouldinclude: target market, market segmentation, unique value proposition, SWOT analysis,marketing mix and marketing communication and social media (includes details of marketingtools and advertising approach). Financial plan – Explain the business/revenue model that your will utilise to realise theopportunity. Produce a projected budget, this should include all revenue/income and expenseprojections for the first 12 months. Indicate all sample costs such as registrations, insurance,plant and equipment, office equipment etc. (as appropriate). Strategic plan – Provide a mission statement. Explain your long-term strategy beyond thefirst 12 months, indicate your business goals. Include a list of any references consulted in preparation of the report.A high quality report will include detailed accurate descriptions of all elements of the businessplan. It will demonstrate clear and concise language and provide evidence of research fromquality authentic sources.Poster Presentation (20 marks)The purpose of the poster is to give a brief visual summary of key aspects of your report on asingle, large page. It is not meant to be a reproduction of the report’s entire contents.Specific criteria for the poster includes: Details of your name, student ID number, title of work, lecturer/tutor name. Key aspects of these sections of your business plan:o Operations plan – Identify the problem and discuss the business opportunity that mayaddress it, showing an understanding of the market and potential customers. Highlightkey points from the written report.o Marketing and social entrepreneurship plan – Summarise your marketing ideas.o Financial plan – Explain key aspects of the business/revenue model that your willutilise to realise the opportunity. Show the projected budget for the first 12 months.o Strategic plan – Provide a mission statement. Explain key elements of your long-termstrategy beyond 12 months, indicate your business goals. Include appropriate graphics, images and graphs. Use appropriate design/layout techniques i.e. font type and size, and colour. Be delivered electronically.ITECH3002 – Assessment 4 – Entrepreneurship Project 3The poster can be created using any appropriate software for example, MS PowerPoint, Prezi,Publisher etc.For assistance in preparing a poster presentation, see:https://www2.le.ac.uk/offices/ld/resources/presentations/designing-poster/posterFor example poster presentations, see:http://www.charithperera.net/postersVideo Presentation (15 marks)You will be required to record a short video using Kaltura or some other appropriate video editingsoftware in which you will discuss your business idea. (You can use other video recordingsoftware to record, and then upload into Kaltura via Moodle).Each student’s video should adhere to the following: Include a discussion of key points of all business plan content sections Demonstrate appropriate communication techniques (e.g. clear voice, audio easy to hear) You should include appropriate visuals, such as slides from Powerpoint containingimages or text (not too much and not squished onto the slide), but should aim to includeyour face for at least some portion (or all) of the recording. Duration of no more than 6 minutesAcademic PresentationFor assistance in report writing techniques, see:https://studyskills.federation.edu.au/assessment/written-tasks/reports/ReferencingFor advice about Referencing, see:https://studyskills.federation.edu.au/referencing/referencing-basics/SubmissionThere are two submission links for this assessment.Use the “Submit Assessment 4 Report and Poster” to submit your report (as either a PDF orWord Document), and your Poster (as either a PowerPoint file, Prezi file or Microsoft Publisherfile).Use the “Submit Video Presentation” link to embed a video that you have uploaded to Kaltura (itgives you the opportunity to upload the video to Kaltura, before you then select “embed”. (Notethat Moodle/Kaltura have a restriction of 100 MB maximum on file uploads). Please useappropriate CODECs.ITECH3002 – Assessment 4 – Entrepreneurship Project 4FeedbackThis assignment will be marked by the course coordinator, lecturer and/or tutors. Feedback andmarks will be provided individually in Moodle. Marks will also be available in FDL Marks.The marking guide is provided on the next page.PlagiarismPlagiarism is the presentation of the expressed thought or work of another person as though it isone’s own without properly acknowledging that person. You must not allow other students to copyyour work and must take care to safeguard against this happening. More information about theplagiarism policy and procedure for the university can be found athttp://federation.edu.au/students/learning-and-study/online-help-with/plagiarismYour report and poster will be checked by Turn-it-in to confirm that the work is substantiallyoriginal work. The work you submit must not have been created for a previous assessment inyour degree.Please refer to the Course Description for information regarding late assignments, extensions,and special consideration. A reminder all academic regulations can be accessed via theuniversity’s website, see: http://federation.edu.au/staff/governance/legal/feduni-legislationBibliographyBygrave, W., & Zacharakis, A. (Eds.). (2009). The portable MBA in entrepreneurship (4th ed.).Hoboken, NJ: Wiley.Moore, C. F. (1986). Understanding Entrepreneurial Behavior: A Definition and Model. InAcademy of Management Proceedings (Vol. 1986, No. 1, pp. 66-70). Briarcliff Manor, NY:Academy of Management.Zacharakis, A., Bygrave, W., & Corbett, A. (2016). Entrepreneurship (4th ed.). Hoboken, NJ:Wiley.ITECH3002 – Assessment 4 – Entrepreneurship Project 5Marking Criteria/Rubric Assessment CriteriaMarks AvailableReport:Business plan content sections: Operations plan Marketing and social entrepreneurship plan Financial plan Strategic planSupporting Graphics and designReferences/6/6/4/4/3/2Report Total [25 marks]0.0Poster:Business plan content sections: Operations plan – problem/business opportunity is discussed withother key information Marketing and social entrepreneurship plan Financial plan – key aspects, budget is included Strategic plan – mission statement, key elements of strategy, goalsGraphics help to communicate ideasLayout is appealing and draws attention to key itemsReferences/3/3/3/3/3/3/2Poster Total [20 marks]0.0Video Presentation: Discussion covers relevant key points from all 4 content sections Communication approach/techniques and quality of voice Organisation/Structure of the talk Quality of support materials (such as slides/visuals)/5/4/3/3Video Presentation Total [15 marks]0.0Total Mark [60 marks]0.0Total Worth after Scaling to be out of 25/25
