Question:
Describe the history of the environmentally and sustainable sneaker brand (Nike, ID.Eight, Toms, Allbirds, Veja, Flamingos Life, Cariuma, Native, Nisolo, Sole Rebels, Oliver Cabell, Thousand Fell and Adidas). You can use Australian or international sneaker brands.
Audit and Analysis:
Visit the brand’s website and audit their social media platforms. You should be investigating the traditional website advertising and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.).
As a future IS professional audit, analyse and evaluate the brands website and use of social media that is currently present.
Based upon research, is the website and social media platforms engaging? Evaluate, discuss and provide evidence.
Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers. Your discussion should centre on the production of ecofriendly and sustainable products. Does the company or retailer actively engage with their customers? Using research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Justify using evidence.
Porter’s Value Chain model
Use the Porter’s Value Chain model to identify and explain the business’s primary activities using the company website and the social media channels to obtain this information. (Marketing and Selling). Make three recommendations to the Sneaker Company or Sneaker Retailer on how Porter’s model can enhance or maximise marketing (exposure and impact) selling (increase sales traffic)
Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base in the purchase of ecofriendly and sustainable products. What other types of social media (based upon research) should be introduced to the company or retailer?
Critically analyse the key Information systems concepts and technologies in the context of contemporary businesses and organisations.
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