Task:
Part 1
Assume that you are advising a regional snack-food manufacturer whose brands have a low share of voice. Which pattern of continuity would you recommend for such an advertiser and why? Would you place your ads in television programming that is also sponsored by competing national brands such as Pringles and Doritos? Why or why not?
Part 2
The proliferation of media options, in combination with the trend towards longer ads, is leading some analysts to predict the end of the traditional 30-second television spot. Find two video ads that extend well beyond the length of the 30-second traditional spot (include the link in your answer) and explain if you think those two longer ads are more compelling and engaging than a traditional television spot? What goals might the advertisers have for the ads?
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