Task:
1. How the selected company’s average wholesale price to retailers compares against the industry average wholesale prices being charged
2. How each product quality compares against industrywide performance/quality.
3. How the number of week-long sales promotion campaigns a company has in each region compares against the regional average number of weekly promotions.
4. How the size of each company’s discounts off the regular wholesale prices during sales promotion campaigns compares against the regional average promotional discount.
5. How each company’s annual advertising expenditures compares against regional average advertising expenditures.
6. The number of retailers stocking and merchandising a company’s brand in each region.
7. Annual expenditures to support the merchandising efforts of retailers stocking a company’s brand in each region.
8. The amount by which a company’s expenditures for ongoing improvement and updating of its company’s website in a region is above/below the all-company regional average expenditure.
9. How the length of each product warranty compares against the warranty periods of rival companies.
10. How well a company’s brand image/reputation compares against the brand images/reputations of rival companies.
2. How each product quality compares against industrywide performance/quality.
3. How the number of week-long sales promotion campaigns a company has in each region compares against the regional average number of weekly promotions.
4. How the size of each company’s discounts off the regular wholesale prices during sales promotion campaigns compares against the regional average promotional discount.
5. How each company’s annual advertising expenditures compares against regional average advertising expenditures.
6. The number of retailers stocking and merchandising a company’s brand in each region.
7. Annual expenditures to support the merchandising efforts of retailers stocking a company’s brand in each region.
8. The amount by which a company’s expenditures for ongoing improvement and updating of its company’s website in a region is above/below the all-company regional average expenditure.
9. How the length of each product warranty compares against the warranty periods of rival companies.
10. How well a company’s brand image/reputation compares against the brand images/reputations of rival companies.
You will be assessed as follows:
A. Structure of the written report: Background information is relevant, issues are logically ordered, recommendations clearly relate to the issues.
B. Identify main issues: Prioritise choices, justify and prioritise issues chosen.
C. Analyse the issues: Each issue is discussed using relevant concepts and principles, insight is shown in analysing the information.
D. Discuss alternatives: Consider all viable short-term and long-term alternatives to potentially solve each issue, examine the advantages and disadvantages of each alternative.
E. Explain resources: Identify individuals from the case study, enumerate the time frame and monitoring processes required for the recommendations to be put into practice.
A. Structure of the written report: Background information is relevant, issues are logically ordered, recommendations clearly relate to the issues.
B. Identify main issues: Prioritise choices, justify and prioritise issues chosen.
C. Analyse the issues: Each issue is discussed using relevant concepts and principles, insight is shown in analysing the information.
D. Discuss alternatives: Consider all viable short-term and long-term alternatives to potentially solve each issue, examine the advantages and disadvantages of each alternative.
E. Explain resources: Identify individuals from the case study, enumerate the time frame and monitoring processes required for the recommendations to be put into practice.
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