Task
You will be in the form of a presentation of a sustainable business plan. You are required to produce a Power Point presentation which will pitch the business proposition to a panel of business experts who will ask questions to ascertain viability of your business proposition.
Your proposal could be a product or service based business in any sector and will need to include the following:
1. Motivation for choice of business
2. The process you went through to generate this business idea
3. Feasibility studies conducted
4. Details of the product/service to be offered
5. Potential market opportunities
6. Attractiveness of the industry
7. Vision for your business
2. The process you went through to generate this business idea
3. Feasibility studies conducted
4. Details of the product/service to be offered
5. Potential market opportunities
6. Attractiveness of the industry
7. Vision for your business
Learning Outcomes
Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.
Requirement
Motivation for choice of business
- Why this business idea?
- What has motivated you to do this business?
- You should choose a new business /product/service.
- For more details, look at Week 1&2 PPT (learning materials) via your own LSST connect
The process you went through to generate this business idea
- Did you conduct focus groups/interviews/survey, brainstorming, internet research and mind mapping?
- For more details, look at Week 3 PPT (learning materials) via your own LSST connec
Potential market opportunities
- Discuss the opportunities:
Are you observing trends, finding gaps in the market or solving a problem ?
- Include a PEST analysis, apply this to your product or service
- For more details, look at Week 3 PPT (learning materials) via your own LSST connect
Potential market opportunities
- Please include the 7 P’s Marketing Mix in this section, apply this to your product/service.
- For more details, look at Week 5 PPT (learning materials) via your own LSST connect
Attractiveness of the industry
- Apply Porter’s 5 forces to your chosen product/service
- For more details, look at Week 6 PPT (learning materials) via your own LSST connect
Vision for your business
- What is your vision for the business in the future (long-term)?
- For more details, look at Week 1 PPT (learning materials) via your own LSST connect
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