BM632 Managing and Developing Innovation and Creativity : Selection and Planning

The assessment will require the students to identify an issue facing a specific firm/industry/market/operational or function (e.g. Accounting, HR, Marketing, Operations…) Apply creative and or innovation methodologies to the production of possible solutions, selection and planning for implementation identifying any potential issues that their solution may encounter and recommendations for overcoming these. These solutions can be process driven or product driven, physical, virtual or online and is open to new developments and markets that have not yet been identified or presently exist.

 

Identify a specific need/problem that exists within a firm, industry, market or operational functional area such as Accounting, Marketing, HRM, Operations.
Apply creative and or innovation methodologies to the production of possible solutions. Note, these solutions can be process driven or product driven, physical, virtual or online and is open to new developments and markets that have not yet been identified or presently exist.
Select a solution and construct a plan for implementation.

Applying an innovation audit methodology, you are to identify any potential issues that their solution may encounter and produce recommendations for overcoming these.

Your filmed report should include yourself as part of the content and not simply voice over content. We expect to see creativity and imagination in the film in order to heighten viewer engagement. Our expectation will be to see a junior executive presenting to a board of directors or venture capitalists/investors.

The supporting portfolio will provide evidence in the form of reports, research, secondary and primary where
applicable, mind-maps, rich picture diagrams, photographs and images, notes and vignettes, links to external sources such as YouTube, podcasts, blogs and vlogs etc. that aid in the support of your work.