LCCA Unit Handbook 2021/2022 Foundation in Design and Creative Business FADM3004 – Final Major Project ( FMP ) Unit Leader: Sadie Clayton Teaching Team: Sadie Clayton, Grace Hawthorne, Martina Spetlova, Troy Wise, Alyas Latif, Magda Witko, Selina De La Motte Unit Credits: 20 “ Nobody is superior, nobody is inferior, but nobody is equal either. People are simply unique, incomparable. You are you, I am I.” (Osho) Contents 1. Welcome………………………………………………………………………………………………………………. 3 2. Introduction to the Unit……………………………………………………………………………………. 4 2.1 Aims………………………………………………………………………………………………………………….. 5 2.2 Learning Outcomes…………………………………………………………………………………………….. 5 2.3 Learning and teaching activities……………………………………………………………………………. 5 2.4 Expected study time……………………………………………………………………………………………. 6 3. Contact Details………………………………………………………………………………………………….. 7 4. Unit Content and Design……………………………………………………………………………………. 7 4.1 Planned Term Dates:…………………………………………………………………………………………… 7 November intake L4…………………………………………………………………………………………………….. 7 4.2 Scheme of Work (SOW)……………………………………………………………………………………….. 8 4.3 Session Required Reading………………………………………………………………………………….. 10 5. Assessment Details………………………………………………………………………………………….. 12 5.1 Summary of assessment……………………………………………………………………………………… 12 5.2 Detailed description of assessment…………………………………………………………………….. 13 5.2.1 Assessment Criteria…………………………………………………………………………………………. 13 1. Welcome Hello and allow me, on behalf of UCA and LCCA, to extend a very warm welcome to you and to wish you every success in your chosen course. Our course is designed to give you the knowledge, skills, experience and confidence that will prepare you either for further study or to succeed in your career, in the cut and thrust commercial world of creative industry. We have designed this programme, with our sector and industry practitioners and contributors, to meet the requirements of both industry and art, and of the professionals who are either currently employed in it or who seek to develop advanced capability. The aim of this approach is to design and deliver an accessible programme that reflects sector currency and assists in the drive towards further professionalism and research capabilities. We understand how important it is to you that you have opportunities to come into campus for teaching and learning and also to meet and learn with other students. Safety remains our key priority and with current Government guidelines in mind, we have created a blended learning approach to your studies. You will be provided, through a combination of in-person and online opportunities, with all the classes, guidance and support you need to engage in your learning experience. This document outlines the unit’s main features and provides you with the key information you need during the unit but if you have any queries about the running of this unit please do not hesitate to contact me. Sadie Clayton : Unit Leader [email protected] 2. Introduction to the Unit The global creative industry today requires individuals who have a breadth of skills and knowledge and who are highly creative, good problem-solvers and able to adapt to change and new situations. This unit will introduce you to the principles of research, critical thinking and analysis as the basis for creative development and develop essential problem-solving skills used to generate creative business ideas and informed design solutions. You will have already been introduced to a range of contemporary design practices used to stimulate creativity and innovation within the creative process. You will be introduced to a variety of research methodologies and explorative ways of recording research in a visually stimulating, appropriate and informative way, to inform experimentation and risk-taking throughout the creative process. This unit involves researching, developing and presenting a self-directed creative project. It is an opportunity to make informed choices in your subject focus, research, practical ideas development and final presentation. At the beginning of this unit you will develop a written project proposal and time plan. In this proposal, you will reflect on your progress and achievement on the course, define your project concept, explain your methodology and list your supporting research and references. In your project proposal, you will need to indicate your proposed workshop and research trip engagement so that relevant support can be put in place. Once your proposal is complete you will undertake relevant contextual research, develop your ideas and investigate advanced processes and methods. This unit will also include the development of professional skills to enable you to organise and manage your workload to meet deadlines and to work independently and within teams. THEME : ‘ EQUALITY’ Equality is the chosen theme for this module. As a result of the unfortunate George Floyd incident in 2020 there has been many movements/campaigns/marches to seek equality within society. Including, but not limited to, the Black Lives Matter moment and conversations around inclusion/diversity within the education sector and institutions. Your task is to create a report and a final innovative outcome in response to this. How can you drive/show equality within your proposal/practice? This could be a creative business output with research, visuals, a portfolio of boards to support that or a piece of artwork communicating equality within society. Equality can be looked at through a number of lenses including : gender, race, society, humanity, freedom, authority. “Since my release, I have become more convinced than ever that the real makers of history are the ordinary men and women of our country; their participation in every decision about the future is the only guarantee of true democracy and freedom.” (Nelson Mandela – Guardian) 2.1 Aims A1 Enable you to integrate skills and knowledge to initiate, research, develop, evaluate, conclude and present a self-directed creative specialist project. A2 Allow you to fully demonstrate skills in analysis, planning, presentation, time management and evaluation. A3 Allow you to confirm specialism and engage in a creative project that explores relevant contextual and conceptual research, processes and materials. 2.2 Learning Outcomes On satisfactory completion of the unit you will be able to: LO1 Develop a personal project that shows critical and contextual understanding of the area of investigation. LO2 Apply theoretical, contextual and technical knowledge to solve problems and develop individual creative solutions. LO3 Critically reflect, evaluate and review project design, development and outcomes. LO4 Present and evaluate own body of work in a professional manner. 2.3 Learning and teaching activities Lectures Workshops Guided independent study Critiques Tutorials Through such activities you will increase and extend your practice, enabling you to demonstrate through self-directed practice and research your ability to be a reflective, proactive and self-directed learner. This will clearly reference your understanding of and the relevance of and to, current and appropriate debates within your chosen field of study. 2.4 Expected study time ActivityHoursScheduled teaching120Guided Independent Study80 Total200 Assessment Type : Report 30% Portfolio 70% 3. Contact Details TutorsRoomEmail addressSadie Clayton [email protected]Unit Tutors: Grace Hawthorne, Martina Spetlova, Troy Wise, Alyas Latif, Magdalena Witko, Selina De La Motte Admin Offices are located on the third floor at LCCA in room 302. Opening Hours : 9am-6pm Mon-Fri Ana Albert – Head of Admin: [email protected] 4. Unit Content and Design 4.1 Planned Term Dates: Please refer to your lecturer / mentor for separate assignment calendar 4.2 Scheme of Work (SOW) WeekSession Theme and DescriptionReading or tasks to complete/prepare (if relevant)1.Introduction to the brief Writing a project proposal PPT outlining FMP Primary &Secondary ResearchBegin to narrate concept and gather research, in response to PPT2.Sharing concept outline via mindmaps Review of homework, feedback & direction Primary & secondary Research Time management planAnalyse the work of other artists, designers relating to your area of interest within equality.3. Last week of primary and secondary research Review of analysis of research PPT on critical thinkingContinue to explore research, utilising information from online & pre recorded information. Proposal concept completed.4. Mood boards & experimental drawing tasks / generating ideas Canva / photoshop /PPT/Word mood boards completed and analysed. Thumbnail sketches 5. Continuation of ideas through drawing techniquesPrepare for formative review Refinement of ideas.6.FORMATIVE ASSESSMENT / Final concept reached Reminder of tasks, Learning objectives & objectives Review of sketchbook/journal / PPTRespond to feedback7. 1-2-1 tutorials – sign up sheet / Final concept creationRespond to feedback8. Team combination of tutorials / FINAL CONCEPT /MODEL FOR DISPLAYFinalise project & prepare for final presentation9. SUBMISSION / PRESENTATION / PRESENTATION BOARDS FOR DISPLAY / WRITE UP Finalise project & prepare for final presentation display. 4.3 Session Required Reading Recommended Jarman, Derek (1995). Chroma: a book of colour. London: Vintage. Sudjic, D. (2008) The language of things. London: Allen Lane. Brooking.S.C. (2016) Creating a Brand Identity: A Guide for Designers. London:Laurence King Publishing Carter, P. (2004) Material thinking: the theory and practice of creative research. Melbourne: Melbourne University Press. Howes, P. (2012) Material matters: new materials in design. London: Black Dog Publishing. Adams, K. and Brace, I. (2006) An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques. London: Kogan Page. Brooking.S.C (2016) Creating a Brand Identity: A Guide for Designers. Laurence King Publishing Burtonshaw-Gunn, S. (2010) Essential Tools for Management Consulting: Tools, Models and Approaches for Clients and Consultants. London: Wiley. McGivern, Y. (2013) The Practice of Market Research: An Introduction (4th Ed.) Harlow: Pearson. Crowther, D. and Lancaster, G. (2008) Research Methods: A Concise Introduction to Research in Management and Business Consultancy (2nd Ed.) Abingdon: Routledge. Saunders, M., Lewis, P. and Thornhill, A. (2015) Research Methods for Business Students. (7th Ed.) Harlow: Pearson. Malhotra, N., Birks, D. and Wills (2017) Marketing Research: An Applied Approach (5th Ed.) Harlow: Pearson. Museums & Galleries Design Museum http://designmuseum.org/ The Museum of London http://www.museumoflondon.org.uk The Fashion Museum (Bath) http://www.museumofcostume.co.uk The Victoria & Albert Museum http://www.vam.ac.uk/collections/index.html The Fashion and Textile Museum http://www.ftmlondon.org Somerset House http://www.somersethouse.org.uk/ The Crafts Council http://www.craftscouncil.org.uk The Museum of Everything http://www.museumofeverything.com Somerset House http://www.somersethouse.org.uk/whats_on / The Wallace Collection http://www.wallacecollection.org/thecollectio n Tate Modern Museum http://www.tate.org.uk/visit/tate-modern on MyUCA Royal Academy of Arts http://www.royalacademy.org.uk/ National Portrait Gallery http://www.npg.org.uk/ British Museum http://www.britishmuseum.org/ Wellcome Collection http://www.wellcomecollection.org/ Horniman Museum http://www.horniman.ac.uk/ South Bank Centre: Hayward Gallery http://www.southbankcentre.co.uk/venues/h ayward-gallery Barbican Centre http://www.barbican.org.uk/ Imperial War Museum http://www.iwm.org.uk/ British Film Institute http://www.bfi.org.uk/ Premiere Vision http://www.premierevision.com/en/News Courtauld Institute Gallery http://www.courtauld.ac.uk/gallery Independent Galleries Hauser and Wirth,196 Piccadilly, London, W1J 9DY White Cube, 48 Hoxton Sq, London, N1 6PBand Mason’s Yard, London Saatchi Gallery,77 Eaton Square, London, SW1W 9AW Gagosian Gallery,17-19 Davies St, London, W1K 3DE Frith St, 17-18 Golden Square, Soho, London, W1F 9JJ Victoria Miro,16 Wharf Road, London, N1 7RW Sadie Coles HQ,35 Heddon St, London, W1B Maureen Paley,35 Heddon St, London, W1B Modern Art, 23/25 East Castle St, London,W1W 8DF Whitechapel,77-82 Whitechapel High St, London, E1 Sebastian and Barquet, 10 Bruton Place, London W1J 6LZ 5. Assessment Details 5.1 Summary of assessment Assessment TitleWeight towards final grade %TaskDue DateAnticipated Return DateReport30%Written report 1500 words Portfolio70%A selected and organized portfolio of work. A visual reflective journal A final exhibited piece of work. Innovative Outcome Checklist : Report 1500 words: Intended proposal – Key words, Theme/Concept, Research,Project planning – Timeline, Research, DevelopmentEntrepreneurship – Your vision, Creative business idea, Future ideas, Competitors, Self-evaluation – Successes, Challenges, Weaknesses, Strengths Portfolio: MoodboardsDevelopment pagesResearch accountsArticlesCustomer board Visual Reflective journal/ Sketchbook : Research ( Primary & Secondary )ExperimentsAnnotation / Notes Innovative Outcome : To be displayed at the end of year showPresented / Mounted professionally SUBMISSION DATE : Refer to your Lecturer/Mentor 5.2 Detailed description of assessment 5.2.1 Assessment Criteria CRITERIONThere should be at least one criteria against each learning outcome for the unitMAPS TO LEARNING OUTCOMEKnowledge of contexts, concepts, technologies and processes needed and relevant to the development of the project LO1, LO2Understanding through critical and contextual investigation relevant to specialism and self-directed project. LO1, LO3Application of technical and professional skills by organizing and presenting work in a professional manner. LO3, LO4Understanding through analysis, reflection and problem solving to develop individual creative solutions in a self-directed project and presenting work in a professional context. LO4 VERIFICATION OF MARKS Internal Verification serves to maintain parity and fairness in the assessment and marking of students work, in which a sample of assessed work across the range of grade bandings is moderated by the Course Leader or Tutor; Internal Verification takes place prior to the unit grades or marks being published to the students. External Moderation: The appointment of an External Examiner aims to moderate the grades assigned to students work so that they meet and reflect national assessment benchmarks. EFSH4004 Grading DescriptorsFirst Class honors 90 – 100First Class honors 80 – 89First Class honors 70 – 792.1 60 – 692.2 50 – 593rd Class honors 40 – 49Fail 30 – 39Fail 0 – 29Sketchbook & Design Development: Knowledge of the research process informed through gathering research from a variety of primary and secondary sources to form a personal concept.Outstanding breadth and depth of research from a wide range of primary and secondary sources. Outstanding research concept showing strong research analysis skills and using high quality visual material as the basis for your design investigation. Continue to use and build upon your strong research skills in future Extensive breadth and depth of research from a wide range of primary and secondary sources. Extensive research concept using strong research analysis skills and using high quality visual material as the basis for your design investigation. Continue to use and build upon your strong research skills in future Significant breadth and depth of research from a wide range of primary and secondary sources. Significant research concept showing strong research analysis skills and using good quality visual material as the basis for your design investigation. Continue to use and build upon your strong research skills in future Confident breadth and depth of research from a range of primary and secondary sources. Confident research concept showing sound research analysis skills and using quality visual material as the basis for your design investigation. Continue to refine your research skills through enquiry and using the who, what, why, where, when method. Familiar breadth and depth of research from a standard range of primary and secondary sources. Familiar research concept showing research analysis skills and using basic visual material as the basis for your design investigation. Continue to refine your research skills through enquiry and by using the who, what, why, where, when method. Adequate breadth and depth of research from a basic range of primary and secondary sources. Adequate research concept showing some research analysis skills and using basic quality visual material as the basis for your design investigation. Improve your research skills using the who, what, why, where and when; and mind mapping methods. Limited breadth and depth of research from a limited range of primary and secondary sources. Research concept is not clearly defined and requires further enquiry and analysis in order to become fully developed. Also evidence of use of poor quality printed research visuals. Continue to use and build upon your research skills in future by referring back to workshop information available on Myuca and by using the who, what, why, where and when; and mind mapping methods.Little or no research skills evident within the work submitted. Use of limited research from insufficient primary and secondary sources. Lack of clarity to your research concept with no consideration to the selection of visual material to support your design investigation. Develop your research skills and subject knowledge by referring back to workshop information available on myuca and using the who, what, why, where and when; and mind mapping methods. Sketchbook & Design Development: Understanding through the application of analytical methods and the evaluation of research material;Outstanding application of creative design practices using a wide range of 2D and 3D design methods is evident within your work. Continue to use and build upon your strong analytical methods. Outstanding and thorough development and generation of design ideas. Significant ability to critically evaluate your own work and make informed decisions in relation to your design outcomes and their appropriateness to industry contexts. Continue to use and build upon your strong analytical methods.Extensive application of creative design practices using a wide range of 2D and 3D design methods is evident within your sketchbook work. Continue to build upon your analytical skills by applying more breadth Extensive development and generation of design ideas. Substantial ability to critically evaluate your own work and make informed decisions in relation to your design outcomes and their appropriateness to industry contexts. Continue to build upon your analytical skills by applying more breadthSignificant application of creative design practices using a wide range of 2D and 3D design methods is evident within your sketchbook work. Continue to build upon your analytical skills by extending your methods Significant development and generation of design ideas. Strong ability to critically evaluate your own work and make informed decisions in relation to your design outcomes and their appropriateness to industry contexts. Continue to build upon your analytical skills by extending your methodsConfident application of creative design practices using a range of 2D and 3D design methods. Continue to refine your design approach in order to clearly evidence the interrelationship between 2D and 3D practices in your sketchbook work. Confident development and generation of design ideas, with some limitation to their resolve. Continue to critically evaluate your own work and make sound decisions in relation to your design outcomes and their appropriateness to industry contexts.Sound application of creative design practices using a mix of 2D and 3D design methods. Continue to improve upon your design approach in order to clearly evidence the interrelationship between 2D and 3D practices in your sketchbook work. Sound development and generation of design ideas, with some limitation to the depth and resolve of design outcomes. Continue to improve upon your ability to critically evaluate your own work and make competent decisions in relation to your design outcomes and their appropriateness to industry contexts. Adequate application of creative design practices using 2D design methods and limited 3D practices. Improve upon your design approach in order to clearly evidence the interrelationship between 2D and 3D practices in your sketchbook work. Competent development and generation of design ideas, with some limitation to risk taking, depth of exploration and resolve of design outcomes. Improve upon your ability to critically evaluate your own work and make decisions in relation to your design outcomes and their appropriateness to industry contexts. Limited application of creative design practices and limited range of 2D and 3D design methods. Develop your design approach in order to clearly evidence the interrelationship between 2D and 3D practices in your sketchbook work. Limited development and generation of design ideas, where there is little evidence of risk taking, depth of exploration or resolve of design outcomes. Develop your ability to critically evaluate your own work and make decisions in relation to your design outcomes and their appropriateness to industry contexts.Little or no application of creative design practices using an insufficient range of 2D and 3D design methods. Develop your design approach in order to clearly evidence the interrelationship between 2D and 3D practices in your sketchbook work. Insufficient development and generation of design ideas, where there is little or no evidence of risk taking, depth of exploration or resolve of design outcomes. Develop you ability to critically evaluate your own work and make decisions in relation to your design outcomes and their appropriateness to industry contexts.Design Development & Design Presentation: Knowledge of a variety of design practices used to inform creative design solutions appropriate to international industry contexts;Outstanding in-depth application of a variety of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Continue to build on your strong application in the future.Extensive application of a variety of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Continue to build on your application. In the future more depth is needed.Significant application of a variety of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Continue to build on your application. In the future more depth is needed.Confident application of a variety of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Improve your knowledge of the variety of design practices through increased levels of exploration and continue to contextualize your work in relation to contemporary fashion. Sound application of a variety of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Improve your knowledge of the variety of design practices through increased levels of exploration and continue to contextualize your work in relation to contemporary fashion. Adequate application of a variety of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Improve your knowledge of the variety of design practices through increased levels of exploration and continue to contextualize your work in relation to contemporary fashion. Limited application of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Improve your knowledge of the variety of design practices through increased levels of exploration and greater awareness of contemporary fashion designers and how your work relates to it. Little or no application of design practices used to inform creative design solutions by way of exploration and experimentation, that is relevant to industry. Improve your knowledge of the variety of design practices through increased levels of exploration and greater awareness of contemporary fashion designers and how your work relates to it. Design Presentation & 3D Realisation: Knowledge of material quality and colour application and its appropriateness in relation to contemporary fashion; Outstanding knowledge of a wide range of appropriate fabric characteristics and textile applications explored and successfully interpreted within your design process and design realisation that is relevant to contemporary fashion design. Continue to build on your knowledge.Extensive knowledge of a wide range of appropriate fabric characteristics and textile applications explored and successfully interpreted within your design process and design realisation that is relevant to contemporary fashion design. Continue to build on your knowledge.Significant knowledge of a wide range of appropriate fabric characteristics and textile applications explored and successfully interpreted within your design process and design realisation that is relevant to contemporary fashion design. Continue to build on your knowledge.Confident knowledge of a range of appropriate fabric characteristics and textile applications explored and carefully interpreted within your design process and design realisation. Continue to build upon your fabric knowledge and their application within contemporary fashion design. Continue to build on your knowledge.Sound comprehension of relevant knowledge of appropriate fabric characteristics and textile applications explored and interpreted within your design process and design realisation. Continue to improve upon your fabric knowledge and their application within contemporary fashion design. To improve knowledge more visits to fabric stores are needed, as well as building more of an awareness of contemporary fashion. Adequate comprehension of relevant knowledge suitable fabric characteristics and textile applications explored and interpreted within your design process and design realisation. Improve upon your fabric knowledge and their application within contemporary fashion design. To improve knowledge more visits to fabric stores are needed, as well as building more of an awareness of contemporary fashion. Incomplete comprehension of relevant knowledge of suitable fabric characteristics and textile applications explored and interpreted within your design process and design realisation. Develop your fabric knowledge and their application within contemporary fashion design. To improve knowledge more visits to fabric stores are needed, as well as building more of an awareness of contemporary fashion. Little or no comprehension of relevant knowledge of suitable fabric characteristics and textile applications explored and interpreted within your design process and design realisation. Develop your fabric knowledge and their application within contemporary fashion design. To improve knowledge more visits to fabric stores are needed, as well as building more of an awareness of contemporary fashion. Project Planner & Project Conclusion: Application of appropriate professional skills used to meet deadlines, present projects, work independently and within team work; Outstanding application of appropriate time management tools and project planning used to meet deadlines, which has been clearly evidenced in your PDP File and finished body of work. Outstanding ability to learn independently and work within a team. Extensive application of appropriate time management tools and project planning used to meet deadlines, which has been clearly evidenced in your PDP File and finished body of work. Extensive ability to work independently and work within a team. Significant application of time management tools and project planning used to meet deadlines, which has been clearly evidenced in your PDP File and finished body of work. Significant ability to work independently and work within a team.Confident application of time management tools and project planning used to meet deadlines. Continue to evaluate your approach to organisation and project planning to see how it can be improved. Confident ability to work independently and work within a team. Continue to build upon your approach to Self-Appraisal and Personal Action Plans.Sound application of time management tools and project planning used to work towards deadlines. Continue to improve upon the use of time management tools and evaluate your approach to organisation and project planning to see how it can be improved. Evidence of a sound developing ability to work independently and work within a team. Continue to improve upon your approach to Self-Appraisal and Personal Action Plans. Adequate application of time management tools and project planning used to work towards deadlines with some limitations to the extent of project outcomes. Improve upon the use of time management tools and evaluate your approach to organisation and project planning to see how it can be improved. Evidence of a developing ability to work independently and work within a team. Improve upon your approach to Self-Appraisal and Personal Action Plans. Limited application of time management tools and project planning used, in which project outcomes are underdeveloped or incomplete by set deadlines. Develop your use of time management tools and evaluate your approach to organisation and project planning to see how it can be improved. Limited evidence of ability to learn independently and work within a team. Develop your approach to Self-Appraisal and Personal Action Plans so that you take greater ownership of your learning and development. Ineffective application of time management tools and project planning used, in which project outcomes are severely underdeveloped and incomplete by set deadlines. Develop your use of time management tools and evaluate your approach to organisation and project planning to see how it can be improved. Little or no evidence of ability to learn independently and work within a team. Develop your approach to Self-Appraisal and Personal Action Plans so that you take greater ownership of your learning and development.
