STAT1060 Business Decision Making-branding and branding research

Assignment description

Business managers do not perform the actual primary data collection, but they do frequently commission and oversee business research projects, as well as interpret data and make decisions based on research findings.

The assignment requires you to consider the research process and decision making associated with brand evaluation that we have covered in the unit. This is a very relevant topic since branding is one of the most important aspects of contemporary business. The assignment is to be written from the perspective of one of the providers in the AUSTRALIAN HOSPITALITY INDUSTRY. NB – Please do not conduct any primary data collection, rather just consider the research design and process involved in branding research from the business manager’s perspective. For this
assignment you need to read around the subject of branding and branding research – guided reading lesson 6 is a good starting point.

Purpose

 

This assignment will get you thinking about and develop your appreciation of the application of research in brand building. This assignment asks you to perform the same tasks undertaken by business managers and requires you to set clear research objectives; consider the strategic role of the research and the type of information expected, as well as outline the key methodological considerations relating to the BHT.

 

The assignment will also help develop skills in desk research (library and Internet search), collating, presenting and interpreting information in a concise manner, as well as accurate referencing.