BPD3100 Applied Business Challenge : Expected Business Improvement

Task :

[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.]

Strengths	Weaknesses
[e.g High traffic location]	[e.g High rental costs]

Opportunities	Threats
[e.g build on customer and brand loyalty]	[e.g Cash flow problems]

Your competitors

[How do you rate against your competitors? How can your business improve on what they offer?]

Competitor details

[List at least 5 competitors in the table below.]

Competitor	Established date	Size	Market share (%)	Value to customers	Strengths	Weaknesses
[Competitor name]	[When were they established?]	[Number of staff and/or turnover]	[Estimated percentage of market share]	[Unique value to customers. E.g. convenience, quality, price or service?]	[What are your competitor’s main strengths?]	[What are your competitor’s main weaknesses?]
[Competitor name]	[When were they established?]	[Number of staff and/or turnover]	[Estimated percentage of market share]	[Unique value to customers. E.g. convenience, quality, price or service?]	[What are your competitor’s main strengths?]	[What are your competitor’s main weaknesses?]
[Competitor name]	[When were they established?]	[Number of staff and/or turnover]	[Estimated percentage of market share]	[Unique value to customers. E.g. convenience, quality, price or service?]	[What are your competitor’s main strengths?]	[What are your competitor’s main weaknesses?]
[Competitor name]	[When were they established?]	[Number of staff and/or turnover]	[Estimated percentage of market share]	[Unique value to customers. E.g. convenience, quality, price or service?]	[What are your competitor’s main strengths?]	[What are your competitor’s main weaknesses?]
[Competitor name]	[When were they established?]	[Number of staff and/or turnover]	[Estimated percentage of market share]	[Unique value to customers. E.g. convenience, quality, price or service?]	[What are your competitor’s main strengths?]	[What are your competitor’s main weaknesses?]

Your competitors

[How do you rate against your competitors? How can your business improve on what they offer?]

Competitor details

[List at least 5 competitors in the table below.]

Planned promotion /advertising type	Expected business improvement	Cost ($)	Target date
[Print media advertising, online advertising, mail-out, giveaway, media release, social media campaign or event.]	[How do you expect it will improve your business success?]	[$]	[Month/Year]
[Print media advertising, online advertising, mail-out, giveaway, media release, social media campaign or event.]	[How do you expect it will improve your business success?]	[$]	[Month/Year]
[Print media advertising, online advertising, mail-out, giveaway, media release, social media campaign or event.]	[How do you expect it will improve your business success?]	[$]	[Month/Year]
[Print media advertising, online advertising, mail-out, giveaway, media release, social media campaign or event.]	[How do you expect it will improve your business success?]	[$]	[Month/Year]

Sales & marketing objectives

[Who makes up your sales team? What sales techniques will they use? What tools/material will they use to help sell your products/services? What sales goals/targets will they meet?]

Unique selling position

[Why do you have an advantage over your competitors? How will your products/services succeed in the market where others may have failed?]

Sales & distribution channels

Channel type	Products/services	Percentage of sales (%)	Advantages	Disadvantages
[e.g. Shopfront, internet, direct mail, export or wholesale]	[List all the products/services sold via this channel]	[What percentage of overall sales do you expect to sell via this channel?]	[What advantages are there of using this channel for these products?]	[What challenges do you expect to face using this channel? How will you overcome them?]
[e.g. Shopfront, internet, direct mail, export or wholesale]	[List all the products/services sold via this channel]	[What percentage of overall sales do you expect to sell via this channel?]	[What advantages are there of using this channel for these products?]	[What challenges do you expect to face using this channel? How will you overcome them?]
[e.g. Shopfront, internet, direct mail, export or wholesale]	[List all the products/services sold via this channel]	[What percentage of overall sales do you expect to sell via this channel?]	[What advantages are there of using this channel for these products?]	[What challenges do you expect to face using this channel? How will you overcome them?]
[e.g. Shopfront, internet, direct mail, export or wholesale]	[List all the products/services sold via this channel]	[What percentage of overall sales do you expect to sell via this channel?]	[What advantages are there of using this channel for these products?]	[What challenges do you expect to face using this channel? How will you overcome them?]

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