MAR029-3 Project Questions 21/22 Advertising and Marketing Communications Question/statementTraditional advertising is dead. Discuss.Digital promotion is too complicated for an SME business to use effectively. Discuss.The need to be agile makes planning digital communications activities pointless. Discuss. Communication and Reputation Management Question/statementAll publicity is bad publicity. Discuss.The benefits of celebrity endorsement outweigh the associated risks. Discuss.Authenticity is key to the effective management of a commercial reputation. Discuss. Marketing Question/statementWhat is the maximum cost to acquire new customers? Think of the implications of different strategies used for acquiring new customers and discuss using examples.Consumers have the power to change the brand narrative and their voices can be more powerful than paid advertising. Discuss what this means for the approach to marketing.The chief financial officer of Tesco has said that “our business probably changed more in a couple of months following the outbreak (of Covid) than in the whole of the last 10 years.” What pressures does this bring to their approach to marketing? Marketing with Event Management Question/statementWith the onset of the pandemic virtual events have become quite popular. Do you see a role for these type of events in the post COV1D-19 lockdown and why? Use evidence-based case studies to build and strengthen your arguments.How can activists engage with celebrity events to market and promote their cause in the current era of crisis and global shifts?What is the impact of content marketing on the Millennials and Gen X within the live music festival niche market? Marketing with International Tourism Management Question/statementChoose what you believe are creative communication strategies for promoting a destination. Discuss why you think these are particularly creative and whether they can be used to promote.Critically evaluate whether tourists should visit countries where human rights are violated. Provide your arguments with evidence-based examples and relevant academic literature.For example, Angkor Wat, a major cultural tourism destination in Cambodia, has in recent years imposed a code of conduct for tourists. Critically evaluate whether tourists should be told how to behave when they are on holiday, i.e. whether it is advisable to have an explicit tourist code of conduct. Marketing with Aviation and Airport Management Question/statementEU deregulation of air services (1987-1997) and privatisation of airport ownership has reshaped airport marketing in the European Union. Discuss.When a product is commoditised, customers tend to make purchasing decisions on the basis of price. How has airline deregulation around the world changed the ways airlines market themselves and their products?The rise of social media has forced airlines to adapt the way they market themselves and their products. Discuss. Aviation and Airport Management Question/statementThe industry has a target to become carbon neutral by 2050. Will CORSIA (Carbon Offsetting and Reduction Scheme for International Aviation) and other CO2 reduction initiatives be sufficient to enable this target to be achieved? Discuss.One of the key aims of the EU single market was to improved transport connectivity and intermodality. Extending the market to include aviation (1987-97) has seen improved air connectivity and intermodality. Critically discuss these improvements.Prior to the Covid epidemic airport congestion was becoming a serious issue for the industry. IATA is suggesting that the industry will recover to 2019 traffic levels in 2024. How can the industry deal with the issues of airport congestion, which will result from 2024 onwards, assuming the industry maintains its pre-Covid annual growth levels? International Business Question/statementHaving diverse and multicultural teams is more beneficial for a company’s success than having uniform and monocultural teams. Discuss.Companies that are operating solely online, i.e. are Internet-based, do not have to take into account cultural-level or country-level differences. Discuss.From a strategic point of view, there are not really any substantial differences of how a company headquartered in the UK would internationalise their operations and/or sales into the USA compared to the same company internationalising into India. Discuss.
