CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 1Assignment Brief Course/Programme:BA (Hons) Business Studies with FoundationLevel:Foundation Year 0 (Level 0)Year 2 Level 4Year 3 Level 5Year 4 Level 6Foundation Year 0 (Level 0)Module Title:Context of BusinessModule Leader:Guru SrinivasanAssignment title:Context of BusinessAssignment number:Weighting:100% of overall module gradeDate given out:September 201Submission date:15th November 2021For late submission, pleasecheck CCCU Taught regulation(page 28 on late submission)and Extenuating Policy:CCCU Taught regulationCCCU Extenuating Circumstances PolicyMethod of submission:✓Online onlyOnline and paper copy CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 2 Special instructions forsubmission (if any):Date for results and feedback(please note the final grade issubject to the main CCCUassessment Board)Learning outcomes assessed:1. Understand the dynamic and changing nature ofbusiness and the consideration of the future oforganisations within the global business environment2. Identify the need for individuals and organisations tomanage responsibly and sustainably and behave ethicallyin relation to social, cultural, economic and environmentalissues3. Discuss leadership, management and development ofpeople4. Discuss the development of appropriate policies andstrategies within a changing environment to meetstakeholder interests The penalty to be applied to late course work, which will include course work where the work is graded on a pass/fail basis and it is possible togive a numerical mark, will be 5 per cent (of the eligible marks) per day, for up to seven days, after which a mark of 0 will be recorded.CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 3Assignment brief:Businesses employ number of strategies to gain competitive advantage over their competitors. Many times the outcome is influenced by thestrategies of their competitors, changes in the business environment and ability of the leadership influences the businesses’ strategy andresponse. There is also increasing importance of CSR is also influencing business like never seen before.Assessment Task DescriptionFor this assignment, you are required to select any company from the list given below (Focus only on their UK operations) and perform thefollowing tasks.i. Jaguar Land Roverii. Marks and Spenceriii. ASOSiv. Harrodsv. Sports Direct1. Perform a SWOT and PESTEL analysis for chosen company.2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threatsbusiness. Critically comment on how the company is addressing their Strengths to negate Threats and Weakness affecting theirOpportunities.3. Recommend a suitable leadership style from Daniel Goleman’s (2000) leadership styles that according to you will help them meet theirbusiness objectives. Justify your choice using appropriate literature and examples.4. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research.CCCU BA(Hons) Business Studies with Foundation Assessment Brief Template Page 4ReferenceGoleman, D, “Leadership that gets results”, Harvard Business Review, March-April2000 p 82-83Length required3000 words MaximumFormat and LayoutPlease note the following when completing your written assignment:1. Writing: Written in English in an appropriate business/academic style2. Focus: Focus only on the tasks set in the assignment.3. Document format: Report4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is alsoprovided.5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peerreviewed. The research should be extensive.The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releasesand newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvardstyle.Please refer to CCCU General Assessment Grading Criteria and rubric• Foundation• Level 4• Level 5• Level 6
