SAMPLE LESSON PLAN – TEACHING PRACTICUM ASSIGNMENT #2
Teacher: Ms. Here For-You Date: Sept 11, 2017
Subject/Content Area: Marketing Essentials Grade(s): 9 – 12
Topic: Human Relation Skills/Personality Traits
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Instructional Objective:
The student, after an explanation on why sales personnel mask themselves or use false fronts, will write a one page essay defending or challenging this practice among salespeople, including 2 supporting statements.
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Standard:
Sunshine State Standards: Marketing 02.06 –
Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility
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Content Outline:
The concept of masks
Denotative and Connotative Definition of “a mask”
Examples of masks (images)
The idea of wearing a “false face”
Occasions for general use – denotative examples
Holiday custom
Theatrical performance
Religious ritual
Costume party
Reasons people “put on” a “false face” – connotative examples
To reduce Tension/Anxiety
To intentionally hide the truth – deceit and duplicity
To provide Confidence/Positivity
The benefits of the “false face”
Provides consistency in product image & presentation to customers
Branding – Image (Logos/Icons)
The Brand Experience
Starbucks
Lexus Dealership
Enables sales professionals to hide personal problems
Uniforms
Scripts
Offers a sense of confidence and foundation upon which to communicate
The hindrances of the “false face”
Perpetuates the stereotype – “BEWARE OF THE INSINCERITY OF SALES PEOPLE”—they don’t sound sincere
Provides a cover or mechanism for dishonesty
Requires the honest sales professional to work harder
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Differentiated Instruction Strategies/ (Content, Process, Product): Includes: Multiple Intelligences, Learning Styles – VKAT or UDL (Universal Design for Learning), and Stimulus Variation
The stimulus is varied by:
Strategies Identified and Included for Diverse Learners:
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Materials:
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SET:
The teacher will sing and waltz into the classroom to the music video with lyrics of the song “Masquerade” playing and wearing an eye-catching mask and ask students to put on the masks that they will find on their desks. The music video will play for about 15 to 20 seconds. Then the teacher will pause this music video, minimize the screen, project another screen with the text of the poem: ‘So Who Is Fooled.” The teacher will ask her students to read aloud (choral reading) with her – all students also have a copy of the poem (handout) on their desks. After the choral reading, the teacher will remark that the poem implies that many people use some kind of mask. As a transition the teacher will ask students if they have ever had occasion to wear a costume or mask. (Most students will respond affirmatively). However, just to ensure all students understand the term, the teacher will then remark, “Let’s be sure everyone understands the term mask.” This statement serves to transition into the Explanation as listed above in the Content Outline Section of the lesson plan and projects the Powerpoint on the screen.
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BODY:
Following the depth and sequence of the content outline, the teacher will use an effective explanation as the teaching strategy.
CLOSURE:
The teacher will softly play the song Masquerade in the background (no video on screen – just sound), ask the students to put their masks back on their faces, and ask the following questions to conclude the lesson by having students respond with key points of the lesson:
How are masks both used literally (the physical mask) and figuratively (the false front/face)?
Why are false faces or fronts intentionally applied in the sales arena?
How can these false faces or fronts be harmful instead of useful?
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Assessment:
The student will develop an essay advocating or opposing the False Face approach for sales personnel, and include at least two reasons supporting his or her position.
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Home Learning:
N/A
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References:
So Who Is Fooled. (n.d.) http://seniors-site.com/poetry/fooled/html
The Starbucks Experience. (2014). Financially Fit. https://www.youtube.com/watch?v=QyW-fqhtLa8
This Masquerade (onscreen lyrics) by the Carpenters. (2012). China Doll. https://www.youtube.com/watch?v=3cR5-LTs3_g
Welcome to Lexus of Richmond Hill. (2012). Daily WebTV. https://www.youtube.com/watch?v=ujHW1qPV6lQ
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